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Native and Programmatic Advertising
AdTheorent Recognized as Leading Innovator in Frost Radar Featuring Demand-Side Platforms
Frost & Sullivan selected and evaluated the top 13 Demand-Side Platforms to determine leaders for the Frost Radar
AdTheorent Holding Company,…
Demandbase Announces Major AI-Powered Advertising Innovations to Kick off 2024
AI-Powered Features Take Effectiveness of B2B Advertising and its ROI to the Next Level
Demandbase, the leader in AI-driven account-based…
Eyeota Activates Experian WorldView To Strengthen Advertisers Global Reach and Targeting Capability
Enabling Brands To Engage Their Ideal Audiences, Experian and Eyeota Strengthen Advertisers’ Global Reach and Targeting Capability
Eyeota has…
Fyllo|Semasio Names Jeff Ragovin CEO, Announces Contextual Targeting Transition
Fyllo|Semasio, the leading provider of contextual targeting solutions, announced that Jeff Ragovin has been elevated from President to CEO. At the…
AdTech Predictions: What’s In Store For 2024
With Google's latest announcement shaking up the industry once again, publishers looking to reclaim control of their audiences, and new channels…
InfoSum and DIRECTV Advertising Collaborate for First-Party Data-Matching Solution
InfoSum, the world’s leading data collaboration platform, announced a deal with DIRECTV Advertising to create a first-party data-matching solution for…
Deliveroo Partners With Rokt to Expand Retail Media With Non-endemic Offers
Partnership launches in the UK and France, with plans to expand into other geographies
Rokt, the leading ecommerce technology company that uses…
Streann Introduces TV 3.0 Platform for Media & Entertainment, Powered by AWS
Pioneering AI and Advanced Technologies for Content Curation and Monetization
Streann Media, a content platform company that's recently joined the…
LiveRamp Achieves Digital Advertising Alliance AMI Certification for Sustainable Marketing Solutions
LiveRamp is the first company in the industry to become Addressable Media Identifier (AMI)-certified by the Digital Advertising Alliance (DAA), the ad…
GumGum Expands Presence in Northern Europe with Appointment of New Managing Director
GumGum, a contextual-first, global digital advertising platform, announced the appointment of Frank Sueltmann as Managing Director of Northern Europe.…
