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Native and Programmatic Advertising
Choreograph First-Ever Behavioral Data Collaboration With Google’s Audience Insights API
GroupM, WPP’s media investment group announced an industry-first collaboration with Google to integrate behavioral data into the Choreograph insights…
MediaGo Partners With Voluum to Optimize Campaign Delivery and Management for Advertisers
The collaboration will centralize the management process, allowing Voluum users to leverage MediaGo's deep learning technology to optimize ad…
LG Ad Solutions Appoints Mike Brooks to Global Head of Business Development and Partnerships
Brooks will help fuel continued business momentum and growth in the U.S. and abroad
LG Ad Solutions, a global leader in connected TV (CTV) and…
Expert Views on Google’s 1% Third-Party Cookie Deprecation
Google's third-party cookie deprecation has finally arrived to spell a new era in The Privacy Sandbox. From today (4 January 2024), Google Chrome is…
fullthrottle.ai Introduces SafeMatch to Easily Resolve First-Party Data-Driven Household Identity…
First-of-its-kind attribution platform builds on patented technology to provide new clarity into customer advertising and transaction journeys while…
Nexxen SSP Partners with Taiv to Expand CTV OOH Offering
The partnership aims to bring new opportunities in a growing category to brands and advertisers
Nexxen, a global, unified advertising technology…
SeenThis and Audi Double CTR and Cut Emissions in Inaugural Partnership
Adaptive streaming technology platform SeenThis and Audi have announced the results of their first digital campaign together, with SeenThis’s…
Tealium Debuts a New Suite of Amazon Ads Integrations to Help Advertisers Enhance Marketing…
Tealium’s CDP now seamlessly connects with Amazon DSP and Amazon Marketing Cloud
Tealium announced that it has launched new integration capabilities…
Madhive Partners with Blockgraph To Expand First-Party Data Activation For Premium Video and TV…
First-of-its-kind DSP integration enables custom audience activation at scale across connected TV households in a programmatic, privacy-focused manner…
Sandy Shanman and Former Google Engineering Executive Vishal Arora Join Frameplay’s Executive…
More industry veterans move to in-game advertising as the channel proves significant growth opportunity
Frameplay, the award-winning, global…