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Native and Programmatic Advertising
IRIS.TV and Equativ Partner to Power Smart Contextual CTV Ad Targeting
Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered…
LiveRamp Boosts Co-op’s Capabilities in First-party Marketing and Retail Media Management
The partnership will unlock first-party data collaboration for brands to target audiences at scaleand measure success across the customer journey …
Understanding the Impact of the CA Delete Act on the Global Consumer Privacy Trends
Legal fortification could finally lay to rest the growing concerns about depleting consumer privacy standards in the generative AI era. According to…
SAP Emarsys Announces New AdTech Integrations to Reach 1.06 Billion TikTok Users
New platform update is designed to enhance customer loyalty and brand advocacy using Digital Ads for TikTok channel
Customer engagement platform…
Intentwise Launches Amazon Data Unification and Ad Optimization Platform in Japan
Intentwise, an analytics-driven platform for brands and agencies to optimize their Amazon channel, announced the launch of its suite of solutions in…
Synup Enhances Survey Feature with 100+ CRM Integrations
Built to enhance the user experience and promote review generation, the new CRM integrations empower users to connect Synup to every facet of their…
AI Robot Revolutionizes E-commerce Experience for TikTok Live Commerce with Treasure Global
ZCITY’s Innovative Technology Acquire an Artificial Intelligence Technology of Tencent Sets the Stage for Game-Changing TikTok Partnership
Treasure…
LiveRamp Integrates with AWS Entity Resolution for Enhanced Marketing Interoperability
LiveRamp a leader in data collaboration, launched its new partner solution for AWS Entity Resolution by Amazon Web Services (AWS). LiveRamp’s leading…
illumin integrates Meta Facebook and Instagram into its Journey Advertising Platform
New features bring social in-platform, consolidating multi-channel campaign transactions and providing connected journey advertising intelligence…
WeAre8 Appoints Senior Vice President of Sales to Lead Commercial Partnerships in the USA
WeAre8, the world's only sustainable social media app with a mission to unite 1% of the people on our planet to make a positive impact every day, is…