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Native and Programmatic Advertising
illumin Announces Integration of Its Journey Advertising Platform With Meta Facebook and Instagram…
illumin Holdings Inc. a Journey Advertising technology company that empowers marketers and lets them make smarter decisions about communicating with…
IAS Launches New Made for Advertising AI-Driven Site Detection and Avoidance Technology
Latest innovation leverages AI to uncover low-quality sites at scale and minimize wasted ad spend
Integral Ad Science, a leading global media…
airSlate Acquires Instapage
Acquisition unlocks new market opportunities and expands existing portfolio of business productivity products to include industry-leading…
InMobi Introduces Addressability Gradient, Empowering Advertisers to Solve Identity- Loss Challenges
Built on InMobi’s ID Graph, the Solution Provides a Visual Roadmap for Mastering Addressability
InMobi, a leading provider of content, monetisation…
Zefr and Meta Announce Expanded AI-Powered Brand Suitability Solution, Now Available on Facebook…
Advanced AI Solution Offers Enhanced Controls, Transparency, and Reporting across Reels for Brands
Zefr, the leader in brand safety and suitability…
Yahoo Properties Worldwide Are Now Available Through Taboola; Advertisers Now Have Unrivaled Reach…
Taboola, a global leader in powering recommendations for the open web, announced its advertiser clients can now start running native advertising on…
Equativ to Accelerate Global Evolution with New Additions to Executive Team
Senior appointments mark the next phase of global expansion; with expert talent fueling greater client value, product development, and stronger…
Trivver Announces a Total of 73 US and International Patents That Will Change the Face of…
Trivver, a California-based tech company announced it has successfully filed a total of 73 US and international patents that greatly advance the…
How AI Black Box Models Are Impacting Advertising Returns
For decades now, AI technologies have played an increasingly critical role in the evolution of advertising. In recent years, AI’s ability to…
DoubleVerify to Protect Advertisers Against ‘Made for Advertising’ Content with Industry First…
The ad industry’s leading verification provider launches turnkey MFA measurement and protection, and advances guidance on how to identify and…