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Native and Programmatic Advertising
Comcast Advertising Finds That in Light of Growing Focus on Brand Safety and Transparency,…
Report shows that consumers are 58% more likely to recall an ad on professionally produced programming than on user-generated content
Despite…
IPG Mediabrands Launches Unified Retail Media Solution
Dedicated Business Unit Unveils World’s Most Expansive Retail Media Network Platform to Address Brand Needs for Advertising in Retail Media
IPG…
Navigating the Connected TV Ad Landscape
The digital advertising market grows and evolves just as consumers do. The average American spends nearly five and a half hours on their mobile device…
Roku and FreeWheel Announce Strategic Partnership to Bring Roku’s Leading Ad Tech to FreeWheel…
The collaboration fuels greater interoperability, automation, quality and results for publishers.
Roku, the No. 1 TV streaming platform in the…
Playground xyz’s High-Attention Marketplaces Are Now Available with PubMatic
Playground xyz, the leading attention measurement and optimisation platform, announced a new partnership between its Attention Intelligence Platform…
Roku Brings Shopify Checkout to TV Streaming
For the first time ever, viewers will be able to purchase products directly from Shopify Merchant ads on the largest screen in the home, simply…
Blockgraph and NBCUniversal Partner to Optimize First-Party Data Collaboration and Drive Enhanced…
Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible and NBCUniversal announced a new…
SeenThis ANZ Announces Partnership With Adform APAC for Carbon-Efficient Campaigns
The adaptive streaming tech platform and the global integrated ad specialist will enable emissions minimization and increased efficiency for clients’…
Simpli.fi Expands Social Programmatic Offering with Online Video and CTV Ad Creation Capabilities
Simpli.fi, the advertising success platform that provides programmatic advertising solutions and workflow software to agencies, brands, and media…
GumGum Ramps Up Engagement for Co-Op Across UK With High-Impact, Contextual Ads
GumGum, the contextual-first, digital advertising platform, partnered with leading grocery chain, Co-op, with the aim of supersizing engagement around…