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Native and Programmatic Advertising
Habu Integration With Google Display & Video 360’s Pair Now Available to Power…
Offering empowers advertisers and publishers to securely reconcile and harness their first-party data in Display & Video 360 while…
Amify has Closed Its Series B Funding
Amify, a leading provider of technology-enabled Amazon optimization and advertising solutions, has closed its Series B funding round with a total of…
The Convergence of Beauty, Health, and Wellness: What Advertisers Need to Know
The definition of beauty has evolved from what it once was, becoming as much about health and wellness as it is about reaching often unattainable…
Seedtag Launches Industry First Generative AI Capability for Contextual Dynamic Creatives
Seedtag, the leading global contextual advertising company, has launched a powerful new generative AI capability that gives brands and agencies the…
Silverpush and 4D Announce Strategic Partnership for Enhanced Contextual Targeting to Boost…
Silverpush, a global leader in cookieless advertising solutions has recently announced its strategic partnership with 4D, the advanced contextual…
AI-Powered Adthos Creative Studio Revolutionizes Audio for Video and Dynamic Video Ads
Building on its success in providing AI-generated audio ads for radio, podcast, and streaming, the creators of Adthos have unveiled a groundbreaking…
Braze Announces Suite of Products Designed to Increase Productivity and Help Brands Build Customer…
New and enhanced products can help marketers drive efficiency by boosting team collaboration and creativity to increase ROI
Braze, the…
StackAdapt Expands DOOH Inventory By Onboarding New Global Partners
StackAdapt , the leading self-serve programmatic advertising platform, continues to reinforce its position as a leading digital out-of-home (DOOH)…
Proactive vs Reactive: Finding the Right Approach to Getting Affiliate Ad Fraud Under Control
For many business-to-consumer (B2C) brands, an affiliate marketing program is a low-cost, high-reward marketing technique. It involves a third party…
Yahoo Partners with Samba TV for Advanced TV Solution, Enhancing Targeting and Measurement in UK,…
Yahoo announced a strategic partnership with Samba TV, the global leader in TV data and analytics, to provide advertisers with a holistic advanced TV…