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Native and Programmatic Advertising
Pixability Adds Two Key Ad Industry Leaders in Europe and APAC to Further Scale its Global Expansion
Cadi Jones joins as Managing Director in EMEA and Poppy Hill will be Managing Director in APAC, both helping to drive growth of YouTube and CTV…
Connatix Becomes Google Certified Publishing Partner
Connatix, the leading video technology company for premium publishers and advertisers, announced its recognition as a Google Certified Publishing…
StackAdapt Releases In-Platform ABM Targeting and Measurement for B2B Advertisers
StackAdapt, the leading self-serve programmatic advertising platform, announced a new self-serve, in-platform B2B solution for ABM Targeting and…
GEN Z Expects Advertising To Be Purpose-driven, Unobtrusive And Entertaining According To New…
58% of this younger generation doesn’t like advertisements that interrupt content
Gen Z households spend an average of 12% more on CPG…
Coca-Cola Digital Ad Campaigns Use SeenThis Streaming Technology to Avoid Excessive Carbon Footprint
OpenX Media LatAm (WPP’s global bespoke media unit for Coca-Cola) and adaptive streaming tech partner SeenThis collaborated to improve campaign…
AppLovin’s Performance-Based Buying for CTV Advertising Delivers New Incremental Channel for…
AppLovin Corporation, a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile user…
Xtend Celebrates Global Launch of AI Ad-Engine with Top Ecommerce Partners from Around The World
Xtend, a provider of futuristic marketing technologies, announced the launch of a world-class AI first retargeting engine, and opened its global…
Roku and Instacart Announce Partnership to Pair TV Streaming and Online Grocery Delivery for…
Advertising partnership will unlock first-party data to measure the impact of TV ads on e-commerce purchases
Roku announced a partnership with…
MGID First Ad Platform to Integrate With Google Web Stories
MGID, the global advertising platform, has announced the integration of Google Web Stories, formerly known as AMP Stories, into its platform, becoming…
Real-Time Connect (NYC): Where AdTech Leaders Come Together to Redefine Data Strategies
Leading industry event will focus on the evolution of digital ecosystems and real-time activation
Xenoss, the AdTech software development house, is…