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Native and Programmatic Advertising
Samba TV Partners with Epsilon to Enhance TV Viewership Capabilities
Samba TV's Comprehensive Linear TV & OTT Data Will Drive More Accurate and Holistic Insights, Reach and Measurement Ability for Epsilon Clients…
Mobiquity Technologies Enhances Real-Time Bidding with AI-Powered Ad Targeting
Mobiquity Technologies, a leading provider of next-generation data intelligence and advertising technology solutions, announces the integration of…
Digital Advertising Industry Veteran Joins DoubleVerify to Spearhead Attention Division’s…
Daniel Slotwiner will lead all attention efforts at DV, from product innovation to commercialization and the development of industry research and…
New Study Sheds Light on Ecommerce Blind Spots for Brands
Private labels take the lead as product prices soar; 63% of shoppers turning from top-shelf brands to lower-shelf alternatives
Salsify, the platform…
GroupM Nexus Makes Advanced Digital Out-of-home Capabilities Available To Advertisers In Singapore
Sightline, developed by GroupM Nexus, allows brands to plan, execute and measure the effectiveness of their DOOH campaigns in driving strong business…
The Rise of New Kind of Agencies in Post-Cookie Era
Google's decision to eliminate support for third-party cookies in its Chrome browser in 2024 will require e-commerce companies to fundamentally…
ShowHeroes Group Announces its Expansion into Asia acquiring iVS (Intelligent Video Solutions)
ShowHeroes Group, a global leader in digital video, offering content, tech, and advertising solutions, continues its global growth launching in Asia…
Vecima Partners with Cadent for Dynamic Ad Insertion for Video Service Providers
Integrated ecosystem uses established infrastructure and the expertise of Cadent to personalize ads and drive incremental service provider revenue…
Optable Closes $20 Million Series A Financing, Broadens Investor Syndicate in New Round
New Capital Enables the Data Collaboration Platform and Clean Room Solution to Continue Global Expansion and Support a Rapidly Growing Client Base…
MiQ and SeenThis Join Hands to Advance Sustainability in Digital Advertising
As part of its ongoing commitment to addressing pollution caused by online media delivery, leading global programmatic media partner MiQ announced a…