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Native and Programmatic Advertising
InMobi Forges Global Partnership with Ad Net Zero to Further its Commitment to Sustainable…
Partnership Builds on InMobi’s Sustainability Commitments to Science-Based Targets Initiative, Givsly, and AdTechCares
InMobi, a leading provider…
A New Wave of AI in Digital Advertising – A Data-Driven and Strategic Revolution
Advertising is a major business driver for organizations ranging from small startups to leading enterprises. It reliably drives revenue by building…
Wavemaker Launches Transformative Growth Toolkit
Wavemaker launched ‘Transformative Growth Consulting’ a complete business transformation product which sits within its Global Consultancy practice.…
Instreamatic Launches New AI-Fueled Contextual CTV Ads Solution for Brands and Marketers
Advanced voice AI modifies any audio track to turn a single Connected TV ad into thousands of ready-to-launch contextual versions—personalized for…
WPP & Spotify Announce First-of-its-kind Global Partnership
Spotify will be the first audio platform to be integrated directly into WPP’s products and solutions.
WPP and Spotify announced a new global…
Captivating Gen Z: The Rise of DOOH Advertising and the Evolution of Out-of-Home Experiences
In an age where digital technology is engrained in our daily lives, capturing the attention of Gen Z and younger generations is increasingly…
Digital Advertising Alliance Launches Opt-out Functionality For Hashed Phone Number Identifiers
Ad-Related Companies Can “Future-Proof” Their Identity Plans by Integrating DAA’s Token-ID-Based Tool for Email and Now Phone-Based Choices
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DoubleVerify will Spend $125 Million to Acquire an AI AdTech Company
The AI adtech industry is all set for a new journey. Leading digital adtech and analytics firm, DoubleVerify will acquire an AI-powered digital…
Contemporary Retailer Sees Sales Increases with Lord & Taylor’s Video-First Retail Media…
Innovative Video Campaign Results in 557% Increase in New Product Sales and 480% Increase in Gross Merchandise Value
InMobi Commerce, a leading…
Equativ Partners with Adelaide to Bring Attention Metrics to Campaign Measurement and Optimization…
Equativ, the global leading independent ad platform, announced a partnership with Adelaide, the leader in attention-based media quality measurement,…