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Sony Launches Global Challenge to Empower Aspiring Creators Going Beyond Boundaries in Digital Entertainment

Sony Corporation announced the launch of “Sony Talent League by THU”, a global challenge to empower aspiring creators co-hosted by Sony and “Trojan Horse was a Unicorn (THU) “, a networking platform for creators. The challenge is looking for the best cross-border talent on a worldwide scale, to discover the next generation of creative minds in the digital entertainment industry.

“Sony Talent League by THU” accepts submissions of creative work globally under the theme of “Break the Creative Distance, and the aim of the challenge is to inspire participants to create something that offers a fresh perspective to the new normal brought about by the pandemic.

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The entries will be judged by a panel of world’s leading creative talent. The three finalists (team or individual) will gain access to funding as well as weekly mentorships online with renowned creators and industry legends from the jury team for ten weeks, to take their ideas to the next level and nurture their talent. In addition, the winner will be invited to the global creative event “THU Japan” scheduled to be held in Japan in 2021, as well as awarded prize money.

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“As a Creative Entertainment Company, Sony seeks to empower the dreams of creators all over the world. Together with THU, we would like to offer aspiring talent an opportunity to create something the world has never seen before, seeking inspiration and creativity, that drives positive impact in this challenging era,” said Midori Tomita, VP in charge of Brand Communication, Sony Corporation.

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André Luis, THU’s founder, said, “Sony Talent League is not a competition, it’s a collaboration opportunity and a new approach for creative work through boundless digital innovation. Right now, because of COVID-19, there is a strong need for connection and we want to inspire participants to create something meaningful. We know there are many people out there with groundbreaking ideas, but are not sure how to take them further, or are too shy to share them, but now is the time to make them real”

“Sony Talent League by THU” is the latest program of “Sony Creators Gate,” Sony’s branding initiative to empower the next generation of creators by offering exciting growth opportunities. Other programs to date include “U24 CO-CHALLENGE 2020”, “ENTERTAINMENT CAMP”, “STEAM Studio”, and “Short Shorts Film Festival”.

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