The company achieved the highest-possible score in personalization
Kibo, a leader in omnichannel cloud commerce, announced it was among the select companies that Forrester invited to participate in its evaluation, The Forrester Wave™: B2C Commerce Suites, Q3 2018. The report evaluated 11 of the most significant B2C commerce providers across 31 criteria. In this evaluation, Kibo achieved the highest-possible score in personalization.
As outlined in the evaluation, Forrester describes Kibo eCommerce as delivering a “cost-effective cloud-based suite for the mid-market.”
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More than 800 retailers and branded manufacturers rely on Kibo to deliver connected, personalized experiences throughout their customers’ digital and in-store journeys. Through its native personalization capabilities, Kibo allows merchants to personalize each path to purchase with machine learning while maintaining flexibility for users to create and apply business rules that meet brand objectives and goals. The company’s advanced machine learning engine and patented algorithms enable retailers and branded manufacturers to easily apply predictive technology to deliver individualized content and product recommendations across any session, device and touchpoint in real-time.
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“In order to win and stay ahead of the competition, retailers and brands must have a winning personalization strategy, anchored by powerful merchandising capabilities that are driven by machine learning. The Kibo team is proud to help our clients’ merchandising teams infuse their domain expertise with the power of our machine learning engine to personalize at scale,” said Michelle Fischer, Chief Customer Officer. “We are pleased to be recognized as a strong performer in the Q3 2018 Forrester Wave™ evaluation for B2C Commerce Suites.”
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