Alumni Pros Global Sports Teams up With PlayersTV to Produce Original Content
The Partnership Will Launch With News and Lifestyle Shows, Including What’s up With Jyd, Ballers Garage, Game of the Week, and Ballin’ in Vegas
Alumni Pros Global Sports (APGS), which delivers monetization, optimization, and fair distribution of profits to help athletes leverage their intellectual property values, is pleased to announce its partnership with PlayersTV, the athlete-owned and culture-powered media and entertainment network launched by Players Media Group.
As part of the partnership, APGS will create and produce original content for PlayersTV and its social media channels, including a comedic animated talk show with sports highlights, news, and interviews titled What’s up with JYD featuring Jerome Williams’ animated alter-ego, JYD, as the host, and Ballers Garage, a lifestyle show offering viewers an exclusive glimpse into their favorite athletes’ lives as they showcase their favorite whips, kicks, and beats.
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APGS will also host Game of the Week, an online, interactive program showcasing memorable games of some of the most popular youth and college basketball players. Game of the Week will be a collaboration with Be the Beast, a youth sports network delivering innovative solutions to athletes, and Ball Dawgs, the fastest growing basketball media outlet.
Lastly, APGS is producing a limited series entitled Ballin in Vegas, which will feature young basketball executive and team market owner, Jeremiah “Dadog” Williams as he helms the upstart Vegas Ballers franchise in The Basketball League.
“Our mission at APGS is to provide athletes across all levels the ability to control and monetize their IP in the global market through licensing strategies such as endorsements, trading cards, video games, and event appearances,” said global NBA ambassador and APGS co-founder, Jerome ‘JYD’ Williams. “With PlayersTV as a distribution partner, we can develop original content that will not only entertain viewers but will equip our network of athletes with another avenue to connect with fans, showcase their talent, and improve their overall IP.”
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Since its launch in March 2020, PlayersTV has partnered with elite professional athletes, including Carmelo Anthony, Vernon Davis, CJ McCollum, and Chris Paul, among others, and has become home to a diverse collection of original series, co-produced by athletes and brand partners. PlayersTV is the first and only athlete lifestyle network distributed across digital, linear, and OTT, reaching more than 120+ million global households.
“We’re off to an impressive start with our strategic partnership with APGS,” said Nancy Pingitore, CEO of Players Media Group, Inc. “Our collective focus is all about creating great video viewing experiences and advertiser appeal. With four highly unique productions in the works, we’re excited to be able to deliver these through PlayersTV’s diverse audience and broad distribution.”
In addition to the creation of the four original programs, APGS has launched Alumni NBA Holdings, Inc. (the “Fund”) in partnership with IECP Fund Management, a private equity fund created to invest in companies focused on technology, entertainment, and trends. As a general partner of the Fund, Jerome Williams is lending his expertise in private equity to Players Media Group as a sports, entertainment, and media advisor.