FlowPlay Breaks Fundraising Record With Latest Campaign Supporting The American Cancer Society
Vegas World Players, Who Have Helped Raise $335,000 For Cancer Causes to Date, Raise a Record $70,000 To Contribute To Cancer Screening Awareness
FlowPlay, creator of the most powerful immersive gaming platform, today announced a record-breaking final readout from its May campaign. In partnership with the American Cancer Society, FlowPlay’s campaign raised a record $70,000 in the company’s flagship social casino, Vegas World. Funds will support the American Cancer Society’s “Get Screened” awareness efforts which encourage people to get their recommended cancer screenings, many of which were delayed due to COVID.
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During the month of May, FlowPlay offered a virtual ACS Get Screened-branded charm in Vegas World, which was available for players to purchase in support of the ACS. Funds were also raised via direct contributions. This year’s momentum has built upon FlowPlay’s record fundraising year in 2020, when its players helped raise upwards of $120,000 for the ACS’s Hope Lodge and Go Gold programs.
“Throughout all of the challenges over the past 16 months – physical, emotional and economic – it is remarkable to see the number of FlowPlay players who have continued to play and donate during our fundraising events with the ACS,” said Derrick Morton, CEO, FlowPlay. “I am humbled by the generosity of our players since we began partnering with the ACS in 2016. As we continue to build on our record-setting momentum, I implore all individuals and organizations to see how and where they can support organizations in their own communities.”
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ACS continues to make large strides in the fight against cancer, and wants to drive mass awareness of the importance of cancer screening which can find cancers in their earliest stages when they are easiest to treat and will have better patient outcomes. The pandemic introduced new challenges for its life-saving mission. Because of COVID, there were significant delays with people seeking regular screenings such as mammograms and colonoscopies. The critical message is to consult your doctor or medical provider about which cancer screenings are recommended for you. Information can also be found on ACS’s
“We are extremely grateful to FlowPlay and to Vegas World players for continuing to support our efforts,” said Carolyn Williams-Goldman, Interim Executive Vice President West Region, American Cancer Society. “Finding cancer earlier can mean all the difference in a patient’s treatment options and their outcome. Now is the time for everyone who put off their cancer screenings to get them scheduled.”
Since 2016, FlowPlay has raised over $760,000 for charity causes, with $335,000 being donated to the ACS.