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Torque Esports Gaming Platform UMG Launches “Gears of War” Partnership With Microsoft

Torque Esports Corp.’s esports tournament and broadcast operations group, UMG Media Ltd. has kicked off an official partnership with Xbox Game Studios to operate and broadcast the Gears 5 Esports Challenger Series Finals.

In the past year, UMG has made itself a home for competitive online “Gears of War 4” and “Gears 5” play through multiple broadcast activations and the online platform that connects more than 2.2 million gamers around the globe.

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As part of the Microsoft/UMG partnership, UMG’s studio team is streaming the official Gears Esports Challenger Series Finals every Wednesday for both North America and Latin America. This puts UMG into the official Gears Esports model, which generates hundreds-of-thousands of views. These broadcasts began on January 22 and run through to the end of the season.

“We’re honored to have been selected to operate the Gears Esports Challenge Series Finals broadcast by Microsoft,” said Darren Cox, Torque Esports President and CEO.

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“It highlights the successes we have seen through UMG and the capabilities the UMG studio team has to start up a new stream for partners.”

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UMG is the leading platform for online tournament play and esports entertainment events. The platform has generated more than 20 million views and has paid out more than US$3 million in prize money.

“UMG’s commitment to the Gears community made them the ideal partner for this production,” Roddy Adams, Director of Partnerships at Microsoft said.

“Our goal is to create a home to showcase the up-and-coming talent in our game through this weekly stream. Their group possesses the background knowledge and expertise to make this broadcast a success for our players and viewers.”

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