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Torque Esports Teams With Blake Broadcasting to Extend Reach in North America, Europe, and Asia

Torque Esports Corp. and UMG Gaming’s esports gaming content is positioned to reach millions of homes worldwide thanks to a programming syndication agreement with Blake Broadcasting.

Blake Broadcasting is a leader in broadcast innovation, consolidating global reach around the world in satellite, OTA (over the air) and OTT (over the top online) distribution – reaching a worldwide audience.

UMG’s range of live-streamed esports competitions and series will now be shown globally on Blake networks across North AmericaEurope, and the Asia-Pacific region.

The leading platform for online tournament play, esports events, and programming, UMG has generated more than 1.2 billion page views, 25 million video views, and has paid out more than US$3 million in prize money.

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“We had been planning our syndication efforts towards the Esports Upfronts event, which was to be held in April in New York,” said Torque Esports President and CEO, Darren Cox.

“The rapid shift of interest in our existing simulator racing and competitive gaming content has been overwhelming. We had already been talking with Blake Broadcasting, so it seemed fitting to expand that deal to all of Torque & UMG Content.”

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The recent launches of major sim racing events such as The Race All-Star Esports Battle and Legends Trophy plus the UMG’s Collegiate Clash events, were key drivers to sparking this relationship between Blake Broadcasting and Torque Esports.

This joint effort will bring exceptional reach for Torque Esports’ advertisers and sponsors in addition to our existing presence and reach to the competitive gaming audience.

“The live content pipeline, especially in sports, all but dried up overnight,” said Bob Blake, CEO of Blake Broadcasting.

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“Torque & UMG Gaming already had a strong portfolio of competitive gaming content, from virtual motorsports to traditional series and remote competitions. The quality of Torque’s programming and deep experience and history made the decision easy.

“Adding Overwatch Collegiate Clash and The Race All-Stars Esports Battle motorsport events to their catalog just strengthens our joint effort further.”

The Torque Esports group also includes the Barcelona, Spain-based data analytics experts Stream Hatchet; Lyon, France-based game studio, Eden Games; Maranello, Italy-based motorsport simulator company, Allinsports; Silverstone, UK-based content and esports tournament creators, IDEAS+CARS; plus London-UK-based motorsport and esports racing media platform, The Race.

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