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wappier Releases Guide to Player Retention for Mobile Game Publishers

“Mobile Game Retention: The Ultimate Guide” reveals best practices for maintaining sustainable growth in a highly competitive market

wappier , the Intelligent Revenue Management platform for apps and businesses, announced today the release of Mobile Game Retention: The Ultimate Guide. Written for mobile game developers seeking guidance on creating and sustaining a healthy player base, this downloadable e-book outlines the best practices that will catch and keep the attention of a gaming audience that’s spoiled for choice. The guide is now available for download from the wappier website at

It’s not easy keeping players engaged over the long-term, especially in such an overcrowded market. Developers and publishers need to use every tool at their disposal to retain their hard-earned player community. This guide provides proven strategies for every stage of the player experience, from onboarding through the core gameplay loop and beyond. Today’s  gaming audience expects direct access to the developer or publisher, so the guide also addresses best practices for active player communications and community support.

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“At wappier, we’ve been fortunate enough to work closely with some of the world’s most successful mobile game developers,” said Alex Moukas, CEO of wappier. “We know the strategies that work for successful onboarding, notifications, loyalty programs – the entire mobile game ecosystem. This guide will be invaluable for helping build an engaged long-term player base that drives sustainable growth.”

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Going beyond typical marketing automation, wappier’s platform tracks, models, predicts, and influences consumer behavior in real time. AI analyzes over two billion data points every day, providing app developers with the insights they need to formulate the best strategies for their business.

Mobile Game Retention: The Ultimate Guide summarizes these lessons in an easy-to-follow format that can be used by developers of any size or genre.

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