WAVE.tv Continues To Dominate Sports On Snap, Facebook, Instagram And TikTok With Massive Roster Of 115+ Content Partners
Company Inks More Than a Dozen New Deals with Leagues and Rights Holders in First Half of 2021 including ATP, Top Rank, Golden Boy and FloSports
WAVE.tv, the fastest growing sports and entertainment company on the planet with more than 97M followers globally, has inked or renewed deals with more than 20 leading sports leagues during the first half of 2021, the company announced today. With this sweep, WAVE.tv now boasts more than 115 rights partners and widens it leadership position as holder of one of the most diverse digital IP libraries of popular traditional and non-traditional sports content, including big four sports, amateur and professional levels, backyard and beach sports, MMA and combat sports, extreme and alternative sports, and more. When it comes to sports, WAVE.tv dominates coverage on key social media platforms Snap, Facebook, TikTok, Instagram, and YouTube.
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“We’ve mastered the formula for reaching Gen-Z sports fans on social platforms and are the go-to partner for leagues and rights holders who want to connect with highly-engaged sports fans outside of their owned channels,” said Daniel Maas, Senior Vice President, Rights Partnerships, WAVE.tv. “We welcome our new content partners to the WAVE.tv family, and look forward to expanding our programming, including adding new hit shows to our lineup, later this year.”
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Among the IP partners that WAVE.tv has added to its content roster are the following:
- ATP: As a global governing body of men’s professional tennis, the ATP’s mission is to serve tennis. ATP entertains a billion global fans, showcases the world’s greatest players at the most prestigious tournaments, and inspires the next generation of fans and players.
- Top Rank: Las Vegas-based Top Rank stands as the country’s premier boxing promotions company. For nearly half a century, Top Rank has developed some of the sport’s all-time greats – from Ali to Fury and hundreds of champions in between – and produced some of its most exciting bouts. It’s a practice continued to this day, as Top Rank further expands its brand while introducing the sport of boxing to a new generation of fans.
- Golden Boy: Los Angeles-based Golden Boy was established in 2002 by Oscar De La Hoya, the first Hispanic to own a national boxing promotional company. Golden Boy is a media and entertainment brand committed to making fighting entertainment more accessible and affordable. The company’s in-house production team develops creative original programming for RingTV.com and international channels across the globe. The company holds the exclusive rights to top boxers and has promoted some of the biggest and highest grossing events in the history of the sport. Now, Golden Boy is one of the most successful boxing entertainment companies in the world and shapes the future of boxing for fighters and fans alike.
- FloSports: Founded in 2006, FloSports is a subscription video streaming service dedicated to sports, offering live and on-demand access to hundreds of thousands of competition events across 25+ vertical sport categories in the US and abroad. With a growing library of more than 300,000 hours of premium content including news, expert commentary, films, documentaries and more, FloSports has established itself as an innovator and leader in sports streaming. WAVE.tv and FloSports have partnered specifically around FloSports’ Wrestling and Grappling verticals.
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