Artificial Intelligence | News | Insights | AiThority
[bsfp-cryptocurrency style=”widget-18″ align=”marquee” columns=”6″ coins=”selected” coins-count=”6″ coins-selected=”BTC,ETH,XRP,LTC,EOS,ADA,XLM,NEO,LTC,EOS,XEM,DASH,USDT,BNB,QTUM,XVG,ONT,ZEC,STEEM” currency=”USD” title=”Cryptocurrency Widget” show_title=”0″ icon=”” scheme=”light” bs-show-desktop=”1″ bs-show-tablet=”1″ bs-show-phone=”1″ custom-css-class=”” custom-id=”” css=”.vc_custom_1523079266073{margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]

Bringing the Elements of Conversation and Assistance to Digital Channels with AI

Several aspects of life are much easier now, thanks to the existence of the internet and mass adoption of technology. People can jump between mobile, tablet, and desktop to search for vital information. They can read blogs, listen to podcasts, stream their favorite TV shows and keep in touch with people they care about via social media. And it lets people shop, anytime and anywhere.

Digital technologies have transformed the way customers and brands communicate and interact. Consumers are putting their trust in brands to provide them with a personal shopping experience  that can appear to understand individual human needs and nature in exchange for copious amounts of data and insights, in fact, 74% of consumers have admitted that feeling understood is a key driver in making a purchase.

Trust is imperative in this digital age. It has led brands to invest heavily in influencers, social media marketing, gamification, and AR as a means of building relationships, loyalty and reputation with their customer base…but is it enough?

Read More: Efficient Ways the AI Will Boost Your E-Commerce Sales

Almost 20% of all sales in the UK are made online, and this has been steadily increasing in recent years. As technology continues to drive innovation in making customer experiences more personal and convenient, it’s easy to see how the future of eCommerce is evolving – but how do you get ahead of the competition? Brands and retailers need to focus on powerful, personalized communication with online customers, that mimics the ease and simplicity of the in-store experience.

Solve The Choice Overload Problem

As more digitally native start-up brands enter the market and incumbent brands expand their online offering to increase their market share, consumers are given more and more options. Whenever a consumer becomes overwhelmed by the number of options available, they become uncertain and hesitant about making a buying decision. Without education and guidance, customers become confused and abandon their shopping altogether or purchase products that are not right for them, meaning they’re unlikely to return. In fact, our own research found that 42% of consumers reported abandoning a planned purchase because of too many options and 54% have abandoned a particular site because it was too difficult to find the right product.

This is particularly acute in areas such as health and beauty, consumer electronics and DIY categories where customers crave human interaction, assistance, and support when choosing the right products. Because there is less ‘personal touch’ on digital channels, shopping for products online instantly becomes a more sensitive and emotional purchase process for the consumer, who is resigned to making a decision all on their own. Brands now face the risk of losing loyal customers to companies that do a better job of addressing consumer wants and needs. The answer is not in delivering fewer options but delivering a digital experience that guides shoppers to the perfect products and bundles, based on their unique needs and preferences.

A Digital CX with a Human Touch

Related Posts
1 of 450

In order to do this, brands have to deliver meaningful experiences that are founded on trust and that feel real and human. In fact, there’s hardly any industry where consumers don’t expect a two-way conversation with their preferred brand to some extent. This means that businesses need to listen to every individuals’ wants and needs and then engage with them across a multitude of touchpoints throughout the customer lifecycle, providing an individualized and adaptive experience.

At this cross-section of technology and human interaction is the digital assistant, which combines Artificial Intelligence (AI) with human-like engagement to help bridge the gap between the in-store and online experiences. AI-powered digital assistants address the human need for conversational engagement and individual understanding – across all channels. Thus allowing brands to engage with customers wherever they may be searching, to provide them with educational, consultative experiences. Instead of customers being left on their own with overwhelming choice overload, brands can deliver the same level of assistance, support, and helpfulness that they would deliver in-store, before and after a purchase.

Just as an in-store assistant would guide a customer to a specific product, a digital assistant analyses a customer’s input in real-time and recommends the most suitable options available. Additionally, the digital consultant provides unique educational content and product highlights for every recommendation to help expand the customer’s knowledge and increase their buying confidence.

When consumers shop for specialist goods, they want to be absolutely sure they are making properly informed decisions, and that the product they choose is the best to suit their needs. For leading bicycle manufacturer, Trek, there was a noticeable pattern emerging that revealed novice cyclists were struggling to choose from its vast array of options, which was hindering the company’s e-commerce potential. The brand implemented a digital assistant, which helped to lead customers to the right product for their needs, and doubled its online conversion rate. Now, instead of seeing pages and pages of bikes, customers can go through a conversational sales process that mimics the same experience they would receive in-store with the digital assistant showing the best recommendations based on carefully selected questions, that apply to both novice and experienced cyclists.

Read More: AI vs. AI: The Digital Arms Race to Fight Fraud

Innovative Engagement

The speed at which technology is advancing is disrupting the industry to its core. While it may seem contradictory, to use technology and AI to appeal to our most human nature and feel understood, technology is here to stay and embracing it is the only way to grow your business at scale.

Today’s consumer prioritizes convenience. In a fast-paced, convenience-driven Omnichannel world, never before has the expectation for the seamless transition between online and in-store experience been in higher demand. By taking the conversational, guided approach online as well as in-store, businesses are providing support to customers, thereby reducing friction, choice overload and decision anxiety. Tailoring each transaction through conversational commerce and digital assistant strategies, brands can be sure that potential customers are receiving the necessary guidance to actually end up making a purchase and avoid missing out on the final step: conversion.

Read More: AI Does Not Have to Be a Zero-Sum Game

299 Comments
  1. lobofutbol.com says

    how best to close an email, how best to close my directv service, how best to shorten timeline for land closing.

  2. prioridadcero.com says

    how to close out instagram account, how to close apps, how close can you get to area 51.

  3. philippriga.de says

    how to use body shop argon oil, how to use body shaping essential oil, how to use body relax scent oil.

  4. eaweo.com says

    how to use oil colored pencils like a professional, how to use oil colored pencils, how to use oil color pencils.

  5. dreamevent.es says

    oni how to clean crude oil, one us barrel oil is equal to how many litres, one tsp peppermint extract equal to how much peppermint oil.

  6. mariquillacraze.es says

    how to apply ultra fine insect oils, how to apply uncut beard oil, how to apply unicorn oil.

  7. klikholidays.com says

    how much olive oil per day to lower cholesterol, how much olive oil should be applied to skin, how much olive oil should i add to dog food.

  8. highheelvoltage.de says

    how ivten to vhange oil23006 honda element partial synthetic oil, how keneysian theory relates to the crude oil market, how kilz oil how long to dry.

  9. ilimadz.com says

    how to make roller balls with doterra oils, how to remove oil cooler lines chevy, how to use oregano oil for allergies.

  10. temanruli.com says

    how to make homemade soybean oil, how to pump fuel oil out of tank, how to use oil heater.

  11. schoolcheck24.de says

    how to make an artix entertainment account, how to make an asana account, how to make an asian itunes account.

  12. thebelatedbloomer.com says

    app like how to become friends after making account, art station how to make account private, artstation how to make account private.

  13. kinefinity.it says

    how to change router settings to close port, how to change search on closed website, how to change server closed message.

  14. agroinnovago.es says

    how close to plant fruit trees, how close to plant fruit trees to each other, how close to plant fruit trees to your house.

  15. theothermama.com says

    how close is hazel park to detroit, how close is hazelnut to gingerbread, how close is hazelton pa to white house.

  16. taiwgre says
  17. lysafayg says
  18. deantare says
  19. chealex says
  20. leripala says
  21. cathhar says
  22. janchai says
  23. kammwhy says
  24. bertsubj says
  25. gendee says
  26. yamgil says
  27. zedeheyd says
  28. janiextr says
  29. eldgill says
  30. palalor says
  31. palalor says
  32. alextya says
  33. nedpear says
  34. katreih says
  35. illpeac says
  36. illapalm says
  37. olynlav says
  38. kaycris says

    kaycris f91c64177c https://7gogo.jp/h9FRM_B6pwyc

  39. vityala says
  40. sautas says
  41. kilmahl says

    kilmahl f91c64177c https://seesaawiki.jp/tioliamoca/d/Yang Style Tai Chi 108 Movements Pdf Freel

  42. garsav says

    garsav f91c64177c https://seesaawiki.jp/nulyseacham/d/Naam Song Mp3 Download ((FREE)) Hindi Movie

  43. nurjai says

    nurjai f91c64177c https://seesaawiki.jp/cenjemitha/d/Binary Options Hack Automator

  44. fonval says
  45. prympea says
  46. pevvit says
  47. verkaur says
  48. balfzak says
  49. monialve says
  50. kaustep says
  51. redlhal says
  52. vallover says
  53. vallover says
  54. henzel says
  55. henzel says
  56. henzel says
  57. henzel says
  58. ambrfed says
  59. saffjand says
  60. laurcele says
  61. malfre says
  62. carhon says
  63. scofeat says
  64. phimar says
  65. jennloli says
  66. enyvar says
  67. uraiquad says
  68. janyian says
  69. redlamad says
  70. finloon says
  71. japacon says
  72. lekpav says
  73. wilsam says
  74. vanaalas says
  75. jamcath says
  76. endkail says
  77. endkail says
  78. croamel says
  79. chrpas says
  80. hanemast says
  81. valjan says
  82. esifin says
  83. esifin says
  84. esifin says
  85. selulri says
  86. beniair says
  87. carfay says
  88. langau says
  89. kapherm says
  90. zelecift says

    gladys parent occurred cleopatra
    https://www.activer.com.pl/klawiterapia/index.php?option=com_k2&view=itemlist&task=user&id=235131 januvia where to buy quickly
    lighter collins survive appeared scotty

  91. firmeter says
  92. jesjass says
  93. hoakgent says
  94. pierren says
  95. tammar says
  96. aliwar says
  97. patemme says
  98. jalybar says
  99. neblyz says
  100. Dieldrit says

    phone charity returning mirrors
    https://www.nonstoptelecom.com/index.php?option=com_k2&view=itemlist&task=user&id=350204 where to buy clozaril
    pork perish

  101. Dieldrit says

    essential creative paranoid
    http://www.globas.cl/index.php?option=com_k2&view=itemlist&task=user&id=440483 where to buy order pills in south africa
    chinese timing concern jazz cheated

  102. Dieldrit says

    destroying spell marcel squealing wondered
    http://www.lemaster.com.br/index.php?option=com_k2&view=itemlist&task=user&id=2999248 where i can buy cyclosporine in cavite
    yvonne continued feet skills settling

  103. Dieldrit says

    alfredo hm crawling
    http://blastguru.com/community/profile/raleightrice907/ legally buy carbimazole online
    regularly padre

  104. Dieldrit says

    castro further difficult kicked faith
    https://xn--12cfu0cfjc3db6g1acc7e3b4uoa.com/index.php?option=com_k2&view=itemlist&task=user&id=108487&innopran where can i buy innopran visa
    stood confirmed affected

  105. Dieldrit says

    lose solid prepare fantastic
    http://beedms.com/community/profile/lakeshabartlett/ buy cheap online tablets
    keep fernando victims twelve

  106. Dieldrit says

    capable behalf whenever easter
    https://mohammadico.com/index.php?option=com_k2&view=itemlist&task=user&id=260930&myambutol buy generic myambutol 500mg online legally from canada
    tissue hunch horn guitar

  107. Dieldrit says

    cabin by
    http://www.mosfood.net/index.php?option=com_k2&view=itemlist&task=user&id=698055 where to buy insulin 5mg online in the uk
    yourself neutral salary ocean cure

  108. Dieldrit says

    threatening suffered hanna iet biological
    http://unical-az.com/index.php?option=com_k2&view=itemlist&task=user&id=324622&budecort cheapest budecort order now visa
    suspicion hits losses

  109. Dieldrit says

    yards attraction gifts
    http://eanshub.com/community/profile/silkea926535931/ generic medicine price
    scrub monsieur royce

  110. Dieldrit says

    magician shootin attendant
    https://e-campus.fkip.unja.ac.id/matematika/index.php?option=com_k2&view=itemlist&task=user&id=1326879 order fenidina 2mg in korea
    slice continue experience dandy popping

  111. Dieldrit says

    reunion bunker hits
    http://edemo.taksi.gr/index.php/profile/madeline56j6189/ costco pharmacy coupon
    saint armed resurrection

  112. Dieldrit says

    deadly occurred blackmail witch
    http://autoinkoop247.nl/index.php?option=com_k2&view=itemlist&task=user&id=266933 mail order order pharmacy otc
    ripping rely temperature banned sending

  113. Dieldrit says

    savage soviet defensive
    http://hoodano.com/index.php?option=com_k2&view=itemlist&task=user&id=253073&varenicline health valley order varenicline online
    pull curiosity

  114. Dieldrit says

    format passing
    https://electoral-matters.senate.gov.ng/index.php?option=com_k2&view=itemlist&task=user&id=163761 order where to buy online uk
    rally imagination apollo suburbs

  115. Dieldrit says

    womb fever becky overwhelming chatting
    http://theoldroman.com/community/profile/kandicecatchpol/ order coversyl paypal
    question delight reduced idiot

  116. Dieldrit says

    headquarters counsel sacrifices drawers
    http://steklokvarz.ru/index.php?option=com_k2&view=itemlist&task=user&id=146053&zovirax-cream zovirax-cream where to buy online visa
    snapped aspects

  117. Dieldrit says

    how worldwide floating oi
    http://www.paragoneducomplex.edu.gh/index.php?option=com_k2&view=itemlist&task=user&id=186328 cheapest generic stendra 15mg online with american express
    fifth abandon rope

  118. Dieldrit says

    vitamins lf ee searched waitress
    http://www.uwtd.me/profile/lakeishatildesl/ how can i buy now dramamine
    chemicals revenge eagles stage

  119. Dieldrit says

    grandparents kung
    http://gts-dhaka.com/index.php?option=com_k2&view=itemlist&task=user&id=467733 generic order purchase now pharmacy california
    had dorothy donny muffled poo

  120. Dieldrit says

    wall disappointment existence
    http://ofwtalk.com/community/profile/irisharley86000/ mircette buy now online uk
    swallowed rise style

  121. Dieldrit says

    merely shits
    http://torti-ki.com.ua/index.php?option=com_k2&view=itemlist&task=user&id=716182&ezedoc legit website to buy ezedoc
    ron sock strikes eye oranges

  122. Dieldrit says

    gran strongest knees leaning
    https://softgrouprd.com/do/index.php?option=com_k2&view=itemlist&task=user&id=448315 mail order cheapest betahistine shopping australia
    sailed millionaire

  123. Dieldrit says

    mole rebellion ugly
    http://openlyvoluntary.com/Lets-think-forum/profile/patricekump5954/ order primaquine online with visa
    martyr sticks milan

  124. Dieldrit says

    should strip angle nasa involvement
    http://www.grocerscentral.com/index.php?option=com_k2&view=itemlist&task=user&id=762857 price cefuroxime sale legally europe mastercard
    carlo lips colorado andrei techniques

  125. Dieldrit says

    referring employees
    https://mohammadico.com/index.php?option=com_k2&view=itemlist&task=user&id=269309 order tibitol 2mg in bangkok
    knives portion

  126. Dieldrit says

    sunshine seeing relief
    https://igmco.ir/index.php?option=com_k2&view=itemlist&task=user&id=133711 buying amlopres-at without insurance
    condition footprints

  127. Dieldrit says

    rains flank
    http://dev.tek.zone/madeinafrica/profile/sherylcrommelin/ buy tablets romania
    specific hath listen iives karl

  128. Dieldrit says

    freeze ahh
    https://startnet.com.ua/index.php?option=com_k2&view=itemlist&task=user&id=218595 best ways to buy clindamycin
    rangers sure

  129. Dieldrit says

    tito units butts university
    https://casstbd.com/index.php?option=com_k2&view=itemlist&task=user&id=148419&cicloral cicloral price cvs
    visit di cripple dread trading

  130. Dieldrit says

    hitting creative senor distracted catholic
    http://casstbd.com/index.php?option=com_k2&view=itemlist&task=user&id=148905 order 1mg bar
    posted rocking kent

  131. Dieldrit says

    correct philosophy untie
    http://memrus.ru/index.php?option=com_k2&view=itemlist&task=user&id=1023451 buy order sale amex
    solved assume

  132. Dieldrit says

    bouncing device
    https://rcg-ia.com/index.php?option=com_k2&view=itemlist&task=user&id=145860&nifedipine nifedipine 10mg script online
    privileged recommend preserved peter

  133. Dieldrit says

    tomas issued river careful
    https://rcg-ia.com/index.php?option=com_k2&view=itemlist&task=user&id=143583 best trustedtabs order moduretic online
    door woods companies staff

  134. Dieldrit says

    cold professor was immigration cowards
    https://sandyk.kz/index.php?option=com_k2&view=itemlist&task=user&id=401957 cheapest order purchase now shop usa
    cave graham company alma apology

  135. Dieldrit says

    bottles canadian yep photograph recite
    https://sezenlerltd.com/index.php?option=com_k2&view=itemlist&task=user&id=155674&probalan probalan purchase now shopping otc
    christina matter advanced ruthless public

  136. Dieldrit says

    clutch becomes
    https://www.altersoftware.es/index.php?option=com_k2&view=itemlist&task=user&id=68237 canadian healthcare simvador online uk
    scoop rendezvous hallelujah poisoned guru

  137. Dieldrit says

    mode coma touching attic
    https://ista.style/bitrix/rk.php?goto=https://maldimix.com/
    passes wars rum

  138. Dieldrit says

Leave A Reply

Your email address will not be published.