How AI NFTs Are Unlocking the Democratization of the Digital Economy
Build your business, engage your community, and win new fans with this powerful fusion of technologies
The promise of the information age was to empower individuals and democratize opportunities for anybody to be the next breakout star, source of wisdom, or business mogul. Although technological advancements have made this more accessible than ever, corporate gatekeepers, both new and old, quickly took the reins of our centralized digital economy. The new bosses weren’t so different from the old bosses, stifling the potential for true democratization of opportunities in the digital world.
To fully realize the potential of the new digital landscape for business, content consumption, and community-building, we need to discard outdated tools and adopt new ones that match the present reality. Fortunately, we have access to cutting-edge technologies that combine the decentralized power of Web3 with the staggering possibilities presented by developments in neural networks. This potent combination has given rise to AI NFTs, which have already demonstrated the potential to disrupt the entrenched control of the new gatekeepers over the creation and ownership of digital assets. By embracing this innovative approach, we can challenge the status quo and pave the way for a more open and democratized digital economy.
What Sets AI NFTs Apart?
Let’s start on the ground floor: An AI NFT is a non-fungible token that represents ownership of an AI model, or read more broadly, the blockchain-native products of one of those AI models. To use a more familiar example, AI NFTs could be the algorithms behind a generative AI artist as well as the images that artist creates. It is, or can be, both creator and creation.
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Here are some of the proven advantages AI NFTs have for businesses, especially in the entertainment sector:
- Create more, faster. By combining your artistic eye with the boundless generative potential of AI, you can generate an unprecedented amount of content at breakneck speed. And thanks to the blockchain, it’s easier than ever to establish ownership of your creations.
- Invite new fans in. What if the token a fan used to gain access to your exclusive community also allowed them to interact with procedurally voiced versions of your beloved characters, or to intelligently share in the royalties for a crowdsourced album? AI NFTs present a powerful new avenue for fan engagement that was once beyond the realm of possibility.
- Provide more utility. What would make people who have already invested in NFTs more likely to convert to your brand, or spend more if they’re already on board? As our study shows, the majority of NFT holders want to see more utility and creativity in their investments. Integrating AI NFTs into your brand offers an exciting and innovative way to make both happen.
The possibilities go much further still, but making the most of that potential in a way that’s brand-safe, effective, and sustainable requires an uncommon combination of tech and expertise. An asset tokenization partner can help you plot the right course for your brand.
How Are AI NFTs Democratizing the Future of Business?
You’ve seen how the transformative impact of AI NFTs can help boost engagement and bring in new fans. Yet these are only baby steps toward how AI NFTs can change the way we interact with and capitalize on the digital economy.
Breaking free of established platforms means brands and entrepreneurs alike can conduct their operations with reduced cost of ownership — no more paying the big players just to get access to the playground, since the blockchain is built to be equally accessible to anyone. Decentralization means more people can participate in meaningful ways, and the best ideas can rise to the top with minimal interference from those who used to hold the reins.
Within this decentralized digital economy, assets both familiar and new can be exchanged by anyone. Some of the most familiar types of assets finding new life on the blockchain include pieces of digital art, with human artists using AI technology to chart new possibilities for ever-evolving art that changes the longer you own it. Beyond the realm of exclusively digital creations, real-life collectibles are being bought and sold in fractional pieces, while real estate, natural resources, and beyond are also being given new life on the market.
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As for new assets? Some are still coming into focus. But others have already proven their worth: owning and interacting with procedurally generated digital characters. Buying into the community for an upcoming prime time show to watch exclusive content before it debuts. The semantic nature of Web3 means each of these markets is more open than ever before to the possibilities of machine learning, their attributes and their histories laid bare for AI-augmented decision making.
Soon, no part of the creation process will be untouched by these expanded possibilities. By embracing this cutting-edge technology, you can position your brand to be a trailblazer at the forefront of this dynamic shift toward a more egalitarian and efficient democratized world.
Don’t wait any longer to explore the boundless potential of AI NFTs – the time to act is now.
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