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Disney Joins Nielsen Addressable TV Beta Program
Nielsen announced that Disney Media Networks is the latest U.S. programmer to join in the company’s Addressable TV beta program. By participating in the program, Disney will be able to test, evaluate and experience Nielsen’s addressable TV advertising capabilities and technology first-hand and prepare for its commercial launch. This collaboration is part of Disney’s approach to being ‘Addressable First’ and offering advertisers innovative ad solutions at the audience level.
Adobe Introduces Adobe Experience Manager as a Cloud Service
Adobe has unveiled Adobe Experience Manager as a Cloud Service, part of Adobe Experience Cloud. The company said its cloud-native solution for digital experience management brings together rich out-of-box capabilities and content customization options that marketers and developers demand, combined with SaaS-like agility.
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