Data-Driven CultureTech Platform Sees Increasing Demand as Global Pandemic Creates Significant New Workplace Culture Challenges
Emtrain, an online workplace culture platform that helps companies diagnose, benchmark and prevent bad workplace culture outcomes, announced it received $8 million in growth capital funding, led by Education Growth Partners (“EGP”), a private equity firm dedicated to providing growth capital to proven, high potential human development and workplace companies. Signature Bank, a New York-based full-service commercial bank with 31 private client offices nationwide, serves as Emtrain’s banker and provided a $2 million facility to complement the equity investment.
The new funding will enable Emtrain to expand its culture tech platform to provide on-demand monitoring and analysis of key indicators that are the foundation of healthy workplace culture. Not only does Emtrain’s solution meet increasing state and federal compliance training regulations, but it also diagnoses issues that are otherwise invisible to business leaders and benchmarks those issues against a global average so that internal stakeholders know where to focus their time and attention for maximum and measurable results. The diagnostic tool and data provide a win/win for employers and employees who both want to prevent these issues but lack the visibility, tools and organizational structure to do so effectively.
Emtrain’s recently launched Emtrain.ai solution has already collected over seven million employee sentiment responses about core culture indicators that exist in organizations such as power dynamics; in-group/out-group dynamics; unconscious biases and other indicators that correlate with a higher risk for bad culture outcomes. The company’s initial report, Emtrain’s 2020 Workplace Culture Report, published in March, shows that only 17% of employees will report sexual harassment to HR if they see or experience it. Other data is consistent in that it shows employees don’t typically report problems. The result is these problems remain invisible to HR and compliance leaders until there’s an explosive incident that rocks the culture.
“Our changing demographics, social norms and current tough business climate require a better solution to educate employees of their rights and responsibilities and how to be a culture leader while informing employers where they need to focus their time and attention to support a healthy culture,” said Janine Yancey, Founder and CEO of Emtrain. “U.S. businesses spend five billion dollars each year on compliance training without getting real business value; no business intelligence, no benchmarking, no evidence of behavior modification, nothing but a completion certificate. Business leaders are increasingly demanding business value from these programs and a way to solve behavioral problems before they turn into bad outcomes. Emtrain uses data, analytics, and benchmarking to show companies where they are vulnerable and how to address their hotspots in a proactive way.”
“Janine has a bold, unique vision on how to change the way organizations identify their risk and prevent complex culture issues from becoming damaging,” said EGP Managing Partner Peter Campbell. “Janine Yancey and her team have developed their predictive frameworks and data sets over 15 years, and have now built a breakthrough product that anticipates where the market has moved. We’re excited to add considerable capital and our expertise in learning and behavioral change to Emtrain as they change the way employers and employees interact to prevent harassment, bias, ethical lapses and other bad culture outcomes.”