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SPARK Microsystems Expands in EMEA With New UWB Sales and Support Resources

SPARK Microsystems, a fabless semiconductor company specializing in next-generation ultra-wideband (UWB), has announced a new sales and support network for the Europe, Middle East, and Africa (EMEA) markets. The network includes both local European SPARK Microsystems sales and technical support resources, as well as manufacturer’s representatives in each region.

EMEA represents a prime market for the adoption of SPARK Microsystems’ products in industries such as AR/VR, audio, gaming and industrial IoT,” said Fares Mubarak, CEO, SPARK Microsystems. “As such, the company has directly employed both sales and application engineers in the region to pursue this major market opportunity.

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In addition to bringing on board SPARK Microsystems sales and application engineers, the company has developed a vast manufacturer’s representative network in EMEA. SPARK Microsystems is represented in Germany, Austria and Switzerland by ActiveRep GmbH, in France and Tunisia by Spectrum Design, in the UK, Nordics and Poland by Cedar Technologies, in Spain and Portugal by Natura and in South Africa by Inventworx.

“On a regional level, SPARK Microsystems wants to ensure a sales presence and support systems for our customers in each of these high-value markets,” said Julie Delamarre, SPARK Microsystems’ new Vice President of EMEA sales. “As EMEA market growth matures, SPARK Microsystems will extend its distribution in the region with additional partners in the coming months. New representation for Italy and Turkey will also be added shortly.”

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