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Vodafone Launches 2019 Global Trends Report and Announces Enterprise Brand Refresh

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Vodafone launches its 2019 Global Trends Report, highlighting customer centricity, ethics and purpose, and the impact of Artificial Intelligence (AI) as key business priorities for the next 12 months. In line with the findings of the report, the refresh of Vodafone’s enterprise division brand now called Vodafone Business demonstrates the company’s renewed focus on putting customers and tangible business outcomes at its core, working with any organisation of any size.

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Brian Humphries, CEO at Vodafone Business, said: “Our research has identified the key concerns, challenges and opportunities that businesses will face over the next year. In an era of unprecedented change, the most important factor for businesses – customer centricity. Placing people at the heart of business is the trend we truly identify with and is core to Vodafone Business, running through all of our products and services, from technologies such as IoT and SD-WAN through to our approach to relationships with customers.”

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Iris Meijer, Director of Marketing at Vodafone Business, said: “Customer centricity is a concept that has stood the test of time. When we began to explore the idea of our brand refresh, reaching out to our customers from the home office to the boardroom, each was worried about the same thing: digital transformation.  We have known for some time that our customers want a partner to join them on their digital journey, a partner they can trust. We are already very proud to fulfil that role, and as Vodafone Business we now have a refreshed brand to represent that partnership.”

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