AiThority Interview with Ariel Assaraf, CEO at Coralogix

Tell us about your journey. What led you to the log analytics space? 

After I was released from Army service, I started working for a Multinational corporation with huge software projects in more than 120 countries. The pain of identifying bugs/problems, fixing them, and delivering new versions was a big challenge.

Given, there weren’t well-established tools for this market, a friend and I decided to leave the company and start our own venture: Coralogix. My roommate at the time had just graduated with his MSc in Neuroscience and Machine Learning and joined us as a Co-founder. It’s been quite a ride since.

How has developer tool stack evolved in the last few years, and what challenges does that present for log management/analytics?

We see a lot of consolidation. There are many tools that lack depth and solve most problems superficially.

We decided to have a little Israeli ״Chutzpah” and challenge this market as a small company building best-in-class tools for logging, metrics, and security.

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ML/AI has impacted virtually every industry. How is it specifically impacting log analytics?

Log analytics tools started as a way for companies to store all of their logs in a single place. Fifteen years later, the first company to offer that solution launched and eventually became huge. Companies now find that logs are more of a problem than a solution.

Logs are expensive and hard to analyze. In the past few years, we have seen a growing movement of companies seeking ML-powered solutions to help them “dig out” of their massive pools of log data. We are proud to be one of the first companies in the market to offer such a solution.

You take an open source approach to log analytics. Why is this important for companies?

In the world of Cloud-native companies and DevOps, proprietary tools are no longer an option. Companies want to grow and scale fast, adapt to new technologies, and avoid vendor lock-in.

Building our capabilities around popular open-source tools allows our customers to know exactly what they are getting. They can also compare them to free alternatives, shorten Coralogix’s learning curve, and share information from Coralogix across their stack.

How would a company use your technology?

Coralogix basically offers companies a new way for analyzing their logs, metrics, and security data with its automatic version benchmarks.

Our technology provides an instant, automatically generated impact analysis on any version or change in development environment.

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What advice would you have for a budding DevOps professional entering the space today?

Learn the organization inside-out, understand its pain points, and see how technology can help. DevOps is the link between business operations and engineering. When performed well, it is one of the most critical and impactful roles within a company.

What are some related technologies out in the market that you are excited about?

We are very excited about AWS Open Distro for Elasticsearch and partnered with them early on in the process. We believe that open-source software should allow companies and individuals to contribute helpful capabilities without any constraints – whether their contribution is conflicting with a commercial offering or not.

Tag the one person in the industry whose answers to these questions you would love to read:

Andi Gutmans, VP at AWS and the Creator of the Open Distro.

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Thank you, Ariel! That was fun and hope to see you back on AiThority soon.