AiThority Interview With Sanjay Sarathy, VP of Marketing at Cloudinary
Journey into Tech
Hi Sanjay, tell us about your journey in Marketing.
I actually started in marketing, and high tech marketing at that, quite by accident. A classmate of mine from business school introduced me to the CEO of an application server pioneer called NetDynamics. He took a chance on me given that I had no marketing background and no high-tech experience, but I was hooked right away. I’ve worked across a variety of different functions – from business development to product marketing to developer programs – before I landed my first job as a VP/CMO. Have always focused on trying to work with great teams/people and in environments where I’d continually learn, from both a technology and a go-to-market perspective.
You have led Marketing teams for some of the most renowned IT and SaaS companies. How much have Marketing technologies evolved since you first started in the industry?
Enormously. When I started my marketing career, there were no SaaS tools, virtually every marketing software product was on-premises, laptops weighed three times as much as they do today, and we used spreadsheets far too much (that part still hasn’t changed). These days, almost everything we use is a SaaS solution, entirely new MarTech categories exist, and we’re awash in data as well as analytics tools to make sense of that data.
Which marketing, sales and communication tools do you use at Cloudinary?
Our foundational marketing automation and sales automation platforms are Marketo and Salesforce, respectively. We have a number of tools that are built on top of or integrate closely with those products including Outreach, gong.io, Google Analytics, Lean Data,Terminus and others. For internal collaboration we use Confluence, for corporate business intelligence we use QlikSense and our web CMS is built on top of WordPress. And of course we use our award-winning Cloudinary Digital Asset Management (DAM) product for managing all our marketing brand assets. And like most organizations today we also rely heavily on Slack and WhatsApp for our day-to-day communications and team alignment.
Also Read: AiThority Interview With Steve Webber, Chief Financial Officer At Quick Base
Which tools and platforms did you really miss having in the initial part of your career?
The tools I use today, typically multiple times a week – Google Analytics, Marketo, Salesforce, Gong – probably come most to mind.
Tell us more about your alignment with the Sales and Product development teams? As a VP Marketing, how do you ensure that your Sales and Customer Service departments are able to solve unique challenges for customers?
It goes without saying that marketing needs to be very closely aligned with both sales and product management. The alignment starts at the executive team level around business goals, both long-term and yearly. That cascades into specific OKRs (objectives and key results) for each functional group that impact revenue, market expansion – both geographic and verticals – as well as product line priorities. Given this alignment, it becomes a lot easier for functional teams to create and get buy-in for specific and focused yearly and quarterly initiatives.
One of the investments Cloudinary made early in its existence was in customer success. This was driven by the belief that if we solved developer and customer problems – no matter how much you paid us – that would not just help that customer, but improve the overall engagement with the broader developer and customer community through positive word-of-mouth.
What kind of coordination do you maintain with your CIO and CTO? What are the usual points of disagreements in these functions?
Our CTO, Tal Lev-Ami, is also a co-founder of the company. Our engagement with his team is focused on creating visibility for the innovations his team has developed. For example, our annual State of Visual Media report was a collaboration between the CTO and marketing teams to identify the trends occurring worldwide across the entire media space. Similarly, we’ve been working with Jon Sneyers, who is one of the creators of JPEG-XL, a new image standard, to help educate the “what” and “why” behind this new emerging standard.
We don’t have a CIO per se, but do work closely with the data and IT teams help build the right data and tooling infrastructure to support marketing’s needs.
We’re seeing a rampant adoption of AI, Blockchain, and RPA in the ad tech businesses. What approach do you take in digitally transforming your operations with AI ML and RPA techniques? Have they borne you satisfactory results?
We’re not specifically in the ad tech business, though ad tech companies are large users of our product portfolio. AI plays a huge role in how Cloudinary customers and users get value out of our product line. For example, cropping videos to fit specific landscape or portrait aspect ratios, removing backgrounds from original images, or detecting specific objects in your image or video, are all use cases driven by the use of AI in the Cloudinary platform.
Read More: AiThority Interview With Krista Glantschnig, COO At SAP Litmos
What are your predictions for digital asset management tools in the Americas, and APAC + ANZ markets for 2020-2024?
Digital asset management (DAM) is rapidly evolving as a category, primarily because the trends associated with the visual economy and cloud computing have made DAM solutions even more relevant to businesses worldwide. What we’re seeing from recent customer inquiries is that they are looking for a DAM to act not just as a central source of media truth, but to also help with the dynamic components of managing these assets.
There are four key trends we’re seeing: 1) the ability to automate various aspects of the media publishing workflow, often through AI, 2) the flexibility to engage with the DAM through multiple means – “headless” APIs, a user interface, or even via “widgets”; and 3) integrations with CMS, e-commerce platforms, and upstream creative tools, so customers don’t necessarily have to leave their favorite environment of choice. The fourth trend, partially driven by the onset of COVID-19, is the rapid recognition and relevance of video to long-term customer engagement. DAM tools need to continue to improve to support this surge in video interest.
How do you prepare for an AI-centric world as a Marketing Leader?
AI is here to stay. Given how much data is floating around most organizations today, marketing teams should be excited about the emergence of AI to more efficiently generate insights into that data, especially as it relates to how customers engage with your product or service. AI will help us make faster and better decisions. Probably the best way to prepare the team and getting them comfortable with is consistency with how we use these tools and showcasing how it should be part of your everyday work.
This Is How I Work
How do you inspire your people to work with technology?
Not much inspiration is required since we have a team that enjoys engaging with technology. The one way I try to help is by showing how its use can be both a time-saver and a potential enlightener in their daily work.
One word that best describes how you work.
Patterns
One superhero character that you idolize or profoundly connect with in your life and at work —
Batman
What startups in the technology industry are you watching keenly right now?
Candidly my time is pretty full with what we need to do at Cloudinary, so can’t say I focus on tracking other startups in detail, though I always enjoy hearing from friends who work at startups about the problems their companies are solving.
Something you do better than others – the secret of your success?
Not that this trait is unique to me, but I’m pretty calm which helps the team when things aren’t going well and we need to problem solve.
Tag the one person in the industry whose answers to these questions you would love to read.
Jen Jones – CMO of Dataminr
Read More: AiThority Interview With Clayton Ruebensaal, EVP Of Global B2B Marketing At American Express
Thank you, Sanjay! That was fun and we hope to see you back on AiThority.com soon.
Jen Grant is the CEO of Turbo Systems. She has spent the last 15 years building companies from the ground up and taking multiple companies to over a billion-dollar valuation. As CMO, Jen Grant led Looker’s marketing until the 2.6B acquisition by Google in 2019, led the rebrand of Elastic and built the team that took the company public for 2.4B in 2018, and grew Box from a small start-up to an industry-leading enterprise content company with a 1.7B IPO in 2015. Prior to that, Grant spent 4 years at Google leading the Google Apps EDU, Gmail, and Book Search marketing teams. She holds an MBA from Wharton and a BA from Princeton.
Cloudinary’s mission is to empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media. With more than 40 billion assets under management and 7,000 customers worldwide, Cloudinary is the industry standard for developers, creators and marketers looking to upload, store, transform, manage, and deliver images and videos online. As a result, leading brands like Atlassian, Bleacher Report, Grubhub, Hinge, Lyft, NBC, Mediavine, Peloton, Petco and Under Armour are seeing significant business value in using Cloudinary, including faster time to market, higher user satisfaction and increased engagement and conversions.
Very nice post. I certainly appreciate this site. Keep it up!
One of the standout features of GetProspect cold email automation software is its ability to effortlessly extract contact information https://getprospect.com/cold-email-software from various sources, such as LinkedIn, company websites, or directories. This automated data collection saves users valuable time and ensures they have accurate and up-to-date information for their campaigns.
As businesses evolve, embracing AI-centric approaches becomes paramount, driving faster insights and informed decision-making. I think your pragmatic leadership, characterized by calmness amidst challenges, sets a compelling example for navigating the dynamic landscape of modern marketing. This interview not only provides valuable industry perspectives but also serves as a testament to the importance of customer-centric solutions and cross-functional collaboration. Explore similar thought-provoking discussions on https://www.linkedin.com/pulse/online-reputation-management-strategy-pavel-buev-mybce, complemented by insightful articles like this one, which offer actionable strategies for enhancing online reputation management, thereby fostering brand credibility and trust.
Copper scrap casting Copper scrap collection Scrap metal valuation
Copper cable scrap storage and transportation, Metal scrap facility, Copper scrap market demand
You made a number of good points there I did a search on the subject matter and found most people will agree with your blog
Paxlovid buy online: paxlovid price – paxlovid pill
https://1winindia.tech/# пин ап кз
пин ап кз
1xbet зеркало: 1хбет – 1xbet зеркало
https://1wintr.fun/# c***** oyunlar?
pin up
пинап кз: пинап казино – pin up
1xbet скачать: 1xbet зеркало – 1хбет
пинап: пин ап – pin up
пин ап кз: пинап – пин ап кз
pin-up: pin up c***** – pin up azerbaycan
1хбет: 1хбет – 1xbet официальный сайт
пин ап зеркало: пин ап официальный сайт – пин ап вход
пин ап вход: пинап зеркало – пин ап вход
http://1winci.icu/# пин ап зеркало
пинап
пин ап вход [url=http://1winci.icu/#]пин ап зеркало[/url] пинап зеркало
h?zl? c*****: c***** siteleri – en iyi c***** siteleri
http://indianpharm1st.com/# Online medicine home delivery
mexican drugstore online: mexican mail order pharmacies – pharmacies in mexico that ship to usa
mexican border pharmacies shipping to usa [url=https://mexicanpharm1st.com/#]mexican rx online[/url] medicine in mexico pharmacies
cheapest online pharmacy india: top online pharmacy india – reputable indian online pharmacy
supplements for ed: pharmacy medications – mexican pharmacy without prescription
https://indianpharm1st.com/# india pharmacy
buy medicines online in india: india online pharmacy – п»їlegitimate online pharmacies india
mexico pharmacies prescription drugs [url=http://mexicanpharm1st.com/#]mexican rx online[/url] mexico drug stores pharmacies
medication from mexico pharmacy: buying prescription drugs in mexico online – mexico drug stores pharmacies
reputable mexican pharmacies online [url=https://mexicanpharm1st.com/#]mexican mail order pharmacies[/url] mexico pharmacies prescription drugs
top online pharmacy india: best india pharmacy – mail order pharmacy india
erectial dysfunction: reasons for ed – ed therapy
reputable indian pharmacies [url=http://indianpharm1st.com/#]best online pharmacy india[/url] india pharmacy
http://biznes-fabrika.kz/# пин ап казино
пин ап кз: пин ап кз – пинап казино
sweet bonanza tr [url=https://sweetbonanzatr.pro/#]sweet bonanza tr[/url] sweetbonanzatrpro
http://biznes-fabrika.kz/# пины
pin up win
pinco: бонусы пин ап – бонусы пин ап
pin up c***** [url=https://pinup-az.bid/#]pinup[/url] pin up
http://pinupzerkalo.fun/# pinco
pinup az: pinup – pin-up c***** giris
пин ап кз: Пин Ап Казино Официальный Сайт – Пин Ап Казино Официальный Сайт
sweet bonanza: sweet bonanza tr – sweet bonanza
Официальный Сайт [url=https://pinupzerkalo.fun/#]pin up zerkalo[/url] пинко
https://sweetbonanzatr.pro/# sweet bonanza
pinup bet and c*****
пин ап вход: pinco – pin up zerkalo
Пин Ап Казино Официальный Сайт в России: пин ап казино – пин ап вход
Пин Ап Казино Официальный Сайт [url=https://biznes-fabrika.kz/#]пинап казино[/url] пин ап казино онлайн
https://biznes-fabrika.kz/# Пин Ап Казахстан
pinup bet and c*****
compare the best prices: Care provides – licensed gabapentin
Patient Portal: rybelsus price – rybelsus price
https://amoxil1st.shop/# Compare Prices
https://paxlovid1st.store/# Pills Paxlovid
paxlovid price: see a healthcare provider – paxlovid store
stromectol store: find bets price – find bets price
http://paxlovid1st.store/# paxlovid1st
best pills for ed [url=https://pharm24.pro/#]cheap medication[/url] natural drugs for ed
best online pharmacy india [url=http://indianpharm24.pro/#]indian pharmacy purchase online[/url] best online pharmacy india
https://mexicanpharm24.cheap/# п»їbest mexican online pharmacies
ed drug comparison
indian pharmacies safe: Indian pharmacy international shipping – top 10 pharmacies in india
buying from online mexican pharmacy [url=https://mexicanpharm24.cheap/#]mexico pharmacy[/url] mexico drug stores pharmacies
buy prescription drugs online legally https://pharm24.pro/# non prescription ed pills
top 10 online pharmacy in india [url=http://indianpharm24.pro/#]medicines from India[/url] india online pharmacy
mexican drugstore online [url=http://mexicanpharm24.cheap/#]Legit online Mexican pharmacy[/url] mexican drugstore online
buying pills online: cheaper medications – generic v***** without a doctor prescription
top 10 pharmacies in india [url=http://indianpharm24.pro/#]Order medicine from India to USA[/url] india pharmacy
ed treatment options: buy drugs – ed pills
best drug for ed https://pharm24.pro/# herbal ed
reputable indian pharmacies: India pharmacy international – pharmacy website india
deneme bonusu veren yeni siteler http://matadorbet.bid/# matadorbet.bid
matadorbet giris: matadorbet.bid – matadorbet giris
denemebonusuverensiteler.top: deneme bonusu veren siteler – deneme bonusu veren siteler betturkey
deneme bonusu veren yeni siteler https://slot-tr.online/# slot oyunlar? puf noktalar?
ultrabet: ultrabet guncel – ultrabet
en kazancl? slot oyunlar? [url=http://slot-tr.online/#]slot tr online[/url] slot tr online
deneme bonusu veren siteler yerliarama.org: deneme bonusu veren siteler yeni – deneme bonusu veren siteler betturkey betturkey.com
ultrabet: ultrabet bonus – ultrabet guncel
furpharm [url=https://furpharm.com/#]buy lasix fur pharm[/url] furosemide
https://rybpharm.com/# buy rybelsus online usa
https://gabapharm.com/# Buy gabapentin for humans
cheapest ed pills ere pharm [url=https://erepharm.com/#]ED meds online with insurance[/url] best ed pill ere pharm
https://kampharm.shop/# kamagra oral jelly
furpharm: furpharm – lasix
https://rybpharm.com/# semaglutide
http://erepharm.com/# ED meds online
http://furpharm.com/# furosemide furpharm.com
Buy gabapentin for humans [url=https://gabapharm.com/#]gabapentin[/url] buy gabapentin
https://erepharm.com/# erepharm.com
https://furpharm.com/# buy lasix fur pharm
Buy gabapentin for humans [url=https://gabapharm.com/#]buy gabapentin online[/url] buy gabapentin india
buy gabapentin online: gabapentin – buy Gabapentin GabaPharm
https://rybpharm.com/# buy rybelsus rybpharm
semaglutide: rybpharm rybelsus – rybpharm
cheapest Kamagra Kam Pharm: kam pharm shop – Kamagra Kam Pharm
http://indianpharmacyeasy.com/# online shopping pharmacy india
http://canadiandrugsgate.com/# mens erections
online pharmacy india: Best online Indian pharmacy – buy medicines online in india
https://mexicanpharmgate.com/# mexico pharmacies prescription drugs
https://indianpharmacyeasy.com/# Online medicine home delivery
https://indianpharmacyeasy.com/# reputable indian pharmacies
top 10 online pharmacy in india: Indian pharmacy to USA – india pharmacy mail order
https://mexicanpharmgate.com/# mexican rx online
overcoming ed: canadian drugs gate – solutions for ed
where can you get amoxicillin [url=http://amoxilcompharm.com/#]com pharm[/url] how much is amoxicillin prescription
amoxicillin over counter: buy amoxil online – amoxicillin discount coupon
how to buy amoxicillin online: amoxil com pharm – buy amoxicillin canada
cost of amoxicillin 875 mg http://amoxilcompharm.com/# amoxicillin discount
online prednisone 5mg: Prednisone Without Prescription – prednisone 40 mg price
amoxicillin 500mg capsule buy online http://clomidrexpharm.com/# cost of clomid online
where buy generic clomid pill [url=https://clomidrexpharm.com/#]generic clomid[/url] can you buy generic clomid price
buy priligy: cheap priligy – dapoxetine online
clomid without a prescription: clomid rex pharm – get cheap clomid online
can you get clomid without insurance: generic clomid – generic clomid without dr prescription
where can i buy prednisone: ray pharm – prednisone 60 mg price
Priligy tablets: Priligy tablets – buy dapoxetine online
dapoxetine online: cheap priligy – buy dapoxetine online
how to buy cheap clomid no prescription: buy clomid – how to get generic clomid pills
order amoxicillin 500mg: Amoxicillin for sale – buy amoxil
can you get cheap clomid without a prescription: clomid rex pharm – where to buy generic clomid no prescription
clomid price: clomid – generic clomid pill
http://iverfast.com/# minocycline 100mg without prescription
priligy maxpharm: priligy maxpharm – cheap priligy
plavix b********* [url=https://plavixclo.com/#]Clopidogrel Best Prices[/url] Plavix 75 mg price
can i order generic clomid tablets: generic clomid – where buy cheap clomid without prescription
https://plavixclo.com/# Cost of Plavix without insurance
buy Lisinopril online [url=https://lisinopril1st.com/#]Lisinopril 1st[/url] order lisinopril online from canada
prednisone online: prednisoneraypharm – prednisone 4mg tab
п»їplavix generic: Plavix Clo – clopidogrel bisulfate 75 mg
Lisinopril 1st [url=https://lisinopril1st.com/#]Lisinopril 1st[/url] lisinopril 15 mg
Priligy tablets: dapoxetine online – priligy maxpharm
https://cytpremium.com/# buy cytotec online fast delivery
medicine lisinopril 10 mg [url=http://lisinopril1st.com/#]lisinopril1st[/url] lisinopril1st
buy priligy max pharm: max pharm – priligy max pharm
вавада казино онлайн: вавада казино онлайн – вавада онлайн казино
вавада онлайн казино: vavada kazi – казино вавада
пин ап казино онлайн: пин ап казино – пин ап кз
пинап казино: pinup – pinup
казино вавада: вавада – вавада онлайн казино
вавада казино зеркало: вавада казино онлайн – вавада онлайн казино
пин ап казино: пин ап казино официальный сайт – пин ап казино
пин ап кз: pin up казино – пин ап казино
https://vavada-kazi.ru/# вавада казино зеркало
пин ап кз: пин ап казино онлайн – pinup
вавада казино зеркало [url=https://vavada-kazi.ru/#]vavada kazi[/url] vavada kazi
вавада онлайн казино: вавада казино онлайн – vavada-kazi.ru
пин ап казино онлайн: пин ап казино онлайн – пин ап кз
pinup: пин ап вход – пин ап казино официальный сайт
indian pharmacies safe: IndianPharmStar.com – indian pharmacy paypal
Online medicine order: IndianPharmStar – Online medicine order
ed trial pack [url=http://canadianpharm1st.com/#]canadian pharmacy[/url] ed medicine
mexican drugstore online: MexicanPharmEasy – mexico drug stores pharmacies
mexican drugstore online: Pharm Easy – mexican rx online
reputable indian online pharmacy: indian pharm star – Online medicine home delivery
causes of ed http://mexicanpharmeasy.com/# mexican online pharmacies prescription drugs
ed meds online without prescription or membership [url=http://canadianpharm1st.com/#]canadian pharm 1st[/url] medications list
india pharmacy mail order: indian pharm – indian pharmacy paypal
cheap erectile dysfunction pills [url=https://canadianpharm1st.com/#]canadian pharmacy[/url] supplements for ed
indianpharmacy com: indian pharmacy – п»їlegitimate online pharmacies india
online shopping pharmacy india: indian pharm star – indianpharmacy com
indianpharmacy com [url=http://indianpharmstar.com/#]IndianPharmStar[/url] buy medicines online in india
indianpharmacy com: indian pharm star – indian pharmacy paypal
Online medicine order [url=https://indianpharmstar.com/#]IndianPharmStar.com[/url] indian pharmacy
best ed pills non prescription: canadian pharmacy – cheap ed pills
top rated ed pills [url=http://canadianpharm1st.com/#]canadianpharm1st[/url] prescription meds without the prescriptions
v***** without a doctor prescription: canadianpharm1st.com – ed meds online
top 10 pharmacies in india: IndianPharmStar.com – indianpharmacy com
google v***** dosage recommendations: canadian pharm – shots for ed
ed drug comparison [url=https://canadianpharm1st.com/#]canadianpharm1st[/url] how to help ed
Ivermectin Pharm Store [url=https://ivermectinpharm.store/#]Ivermectin Pharm Store[/url] Ivermectin Pharm
paxlovid for sale: buy paxlovid online – Paxlovid.ink
https://gabapentinpharm.com/# Gabapentin Pharm
Gabapentin Pharm: Gabapentin Pharm – neurontin 100 mg cost
rybelsus price: semaglutide pharm – rybelsus
https://paxlovid.ink/# Paxlovid.ink
where can i buy neurontin online [url=http://gabapentinpharm.com/#]Gabapentin Pharm[/url] neurontin price australia
Paxlovid.ink: Paxlovid.ink – Paxlovid.ink
https://gabapentinpharm.com/# neurontin
Gabapentin Pharm [url=http://gabapentinpharm.com/#]purchase neurontin[/url] neurontin price australia
semaglutide pharm: Semaglutide pharmacy price – semaglutide pharm
buy rybelsus: semaglutide – buy rybelsus
http://paxlovid.ink/# Paxlovid.ink
Paxlovid.ink [url=http://paxlovid.ink/#]paxlovid covid[/url] Paxlovid.ink