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8×8 and Ingram Micro Cloud Expand Distribution Partnership with New Resale Go-To-Market Strategy

8×8, Inc., a leading integrated cloud communications platform provider, announced an expanded distribution relationship and resale go-to-market strategy with Ingram Micro Cloud, a global technology solutions provider and operator of one of the world’s largest cloud marketplaces for the channel. The new agreement with Ingram expands the number of reseller partners helping organizations move off legacy on-premises systems to the cloud with the 8×8 XCaaS (eXperience Communications as a Service) integrated cloud communications and contact center solution.

Ingram Micro Cloud delivers a full spectrum of global technology and premium cloud services to businesses around the world, helping businesses realize the promise of technology. A key 8×8 distribution alliance since 2017, the expanded agreement now allows Ingram Micro Cloud partners to resell 8×8 XCaaS, which includes integrated cloud contact center, voice, team chat, and video meetings capabilities, and continue owning the customer relationship by delivering professional services, providing technical support, and billing clients directly to recognize top line revenue.

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This business alignment enables the Ingram Micro Cloud partner community to expand their cloud communications, collaboration, and contact center portfolio, and offer 8×8 XCaaS to organizations seeking to enhance employee and customer experience. With 8×8, Ingram Micro Cloud resellers will benefit from a single-vendor integrated solution that is capable of handling all of their customers’ communications, collaboration, and engagement technology needs, including professional and managed services.

According to the Gartner report, Selecting the Best External Calling Option for Microsoft Teams, “By 2024, 20% of total Microsoft Teams active users will adopt telephony services for external calling on Teams.” As one of the largest Microsoft distributors globally, Ingram Micro Cloud reseller partners can also capitalize on this large market opportunity by offering the 8×8 Voice for Microsoft Teams direct routing solution as well as 8×8 Contact Center for Microsoft Teams, which is certified by Microsoft. This will enable Ingram Micro Cloud partners to support organizations using Teams for collaboration that require global, enterprise-grade telephony and tightly integrated contact center capabilities.

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“This expanded agreement will offer differentiated services and additional go-to-market opportunities for our partners that align to their preferred business model,” said John Dusett, Executive Director, Cloud Services at Ingram Micro Cloud. “Resellers helping organizations accelerate digital transformation efforts to meet new work from anywhere requirements, can confidently offer 8×8 XCaaS to support their customers’ cloud communications and contact center needs, plus offer additional services, maximizing revenue opportunities.”

Centered around the global 8×8 partner program, 8×8 is helping partners meet increasing demand for cloud solutions that allow mid-market, enterprise, and public sector organizations to optimize employee and customer engagement. The 8×8 partner program provides every member of 8×8’s channel community, from Master and Sub Agents to VARs, with the resources to grow their customer base, build new revenue streams, and increase profits.

“Growing together with our partners has been instrumental to the success of our channel strategy. We are greatly looking forward to expanding our distribution relationship by adding new resale opportunities with Ingram Micro Cloud,” said Lisa Del Real, Global Channel Chief at 8×8, Inc. “8×8 XCaaS and our Teams solutions are providing channel partners with growing business opportunities to help organizations enhance employee and customer experiences to meet new work requirements.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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