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Frost & Sullivan Recognizes Startek With Americas New Product Innovation Award

Recognized for Creating a Seamless and Effortless Customer Experience (CX) Cloud Solution Built on Advanced AI Capabilities
Advanced CX Solutions Bring Flexibility and Scalability to Improve Customer Retention, Increase Revenue and Drive Cost Efficiencies.

Frost & Sullivan, a leading management consultancy supporting clients on their journey to visionary innovation and transformational growth, announced that it has honored Startek a global provider of customer experience (CX) management solutions, with the 2021 Americas New Product Innovation Award for customer experience outsourcing services.

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“Companies must move forward with centralized data and automated tasks and interactions through self-service tools,” said Sebastian Menutti, industry principal, Frost & Sullivan. “But, human agents must still be available when intuition, emotional intelligence, and empathy are required to deliver positive customer outcomes. This award recognizes the Startek approach that seamlessly combines live agent interactions with digital solutions to deliver added benefit for their customers.”

Startek enables its partners to integrate digital technologies and live interactions to deliver best-in-class CX. At the same time, Startek Cloud uses cloud capabilities to enable agents to work securely and effectively work from anywhere, delivering enhanced business continuity.

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“Startek Cloud enables teams to work efficiently and securely across geographies and devices, facilitating seamless integration between home-based agents and those working from traditional brick-and-mortar environments. Built-in security structures guarantee last-mile data privacy and compliance, ensuring that every business interaction takes place in a safe environment,” said Riana Barnard, Best Practices research analyst, Frost & Sullivan. “CX solutions from Startek demonstrate the company’s commitment to excellence and innovation.”

By leveraging the science of human communication and combining this with innovative digital platforms, Startek optimizes voice-of-customer (VoC) analysis and improves interactions across all channels.

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“We are proud to be recognized by Frost & Sullivan with the Americas 2021 New Product Innovation Award for our investments in cloud-based and digital solutions,” said Vivek Sharma, global chief revenue officer, Startek. “As a leading CX solutions provider, we are committed to leveraging the power of artificial intelligence and automation across channels to drive business growth and deliver exceptional value to our clients and their customers. This award demonstrates the impact we are having for our clients.”

Frost & Sullivan Best Practices awards recognize companies for demonstrating outstanding achievement and superior performance in leadership, technological innovation, customer service, and strategic product development based on in-depth interviews, analyses, and extensive secondary research. Each year, Frost & Sullivan presents this award to the company that develops an innovative element in a product by leveraging leading-edge technologies. The award recognizes the value-added features and benefits of the product and the increased return on investment (ROI) it gives customers.

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[To share your insights with us, please write to sghosh@martechseries.com]

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