Global Leader in Hair Regrowth and Restoration Chooses Bright Pattern for Omnichannel Digital Customer Engagement

Bright Pattern, a leading provider of AI-powered cloud contact center software, has been chosen by the global leader in hair regrowth and restoration to power omnichannel conversations and add new digital channels, including MMS over text messaging and COVID-friendly socially distanced video sales consultations. The company chose Bright Pattern for its omnichannel capabilities, range of digital channels, and tight integration with Salesforce.

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The hair restoration company was looking for a more innovative way to conduct business with its growing customer base. Through Bright Pattern’s omnichannel contact center platform, the company is going to use MMS text messaging for marketing and sales outbound campaigns. They also plan to use SMS text messaging to follow up with existing customers about sales consultations, and send automated notifications about packages, payments, and recommendations.

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“The company came to us with an urgent need to move from in-person consultations to digital communication due to the pandemic,” said Michael McCloskey, CEO of Bright Pattern. “With Bright Pattern, the company launched new digital marketing and sales campaigns to continue increasing customers and revenue. The company is interested in expanding their channel usage in more innovative ways, including allowing customers to video chat with hair restoration experts and even letting customers text a picture of their scalp to receive quotes or recommendations.”

Companies of all sizes select Bright Pattern to power their customer experience because of its easy-to-use yet powerful omnichannel platform, offering traditional channels and emerging channels like Facebook Messenger, in-app customer support, enterprise functionality, and cloud-first architecture. Bright Pattern was recently recognized by Ovum as a Market Challenger, by Omdia for best platform functionality, by Frost & Sullivan as a top-performing vendor, and by Gartner as a leader in the Call Center FrontRunners Quadrant.

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