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LumApps Delivers Key to Hyper-Personalization with Industry’s First Employee Data Layer

LumApps, a leading Employee Experience Platform, is introducing the industry’s first employee data layer, a dynamic digital data hub that organizations can tap into to drive hyper-personalization in the digital workplace.

“We’re taking the power of consumer personalization, and applying it to the employee experience. Similar to how Netflix recommends movies, LumApps’ employee data layer will  enable highly targeted and personalized employee interactions that ultimately help engage, enable and retain great talent,” said Chris McLaughlin, CMO at LumApps.

The employee data layer synchronizes information from various channels, devices and applications across the entire business and translates it into a secure, holistic view of each individual employee. This comprehensive employee profile gives organizations the power to execute hyper-personalization at scale. Leveraging AI, the employee data layer provides the foundation to orchestrate and deliver contextual communications across touchpoints and create tailored experiences along every step of the employee journey.

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Over time, the system aggregates each individual’s activities, interests, and preferences, including what they read, which content they liked, or with whom they interacted. This allows for greater segmentation and analysis to support an even deeper understanding of employees and their interests. As more data is added, the system will be able to provide intelligent predictions about likely future actions and events.

“We live in an era where people expect us to not only understand their wants and needs, but anticipate and exceed them. The digital workplace is no exception,” said McLaughlin. “LumApps’ employee data layer allows organizations to sift through vast amounts of information to make every employee interaction smarter and deliver a game-changing employee experience.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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