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Memory Lane TV Launches With Amagi, Targeting Memory Loss Patients With Scientific Approach to Programming

Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, announced that Memory Lane TV, a new service using video and sensory stimulation to target symptoms of Alzheimer’s and other forms of dementia, has partnered with Amagi to launch it’s 24/7 linear scientifically-researched programming.

Built on over 50 years of published medical research on sensory stimulation and memory activation in people living with Alzheimer’s and other dementia, Memory Lane TV uses personalized content and proprietary programming algorithms to target and even moderate symptoms of memory loss, including stress and anxiety, agitation, sundowning syndrome, drops in interpersonal engagement, and others.

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With more than 55 million people currently affected by Alzheimer’s worldwide, and 80% of people with Alzheimer’s in the U.S. receiving care in the home, Memory Lane TV is a simple, inexpensive way to help improve the quality of life for people with memory loss, as well as offer respite to their families and caregivers.

Memory Lane TV leverages Amagi CLOUDPORT cloud playout service to support linear OTT channels on leading Free Ad-Supported TV (FAST) platforms, including Apple TV, Roku and Amazon Fire, as well as personal Chromecast and iOS devices. The award-winning cloud-based channel playout platform offers broadcast-grade quality, plus, leverages automation of processes such as playlist generation, making it possible for Memory Lane TV to offer personalized, 24/7 linear content to users at the click of a button.

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“When we were introduced to Amagi, we knew they were the right partner for us—able to deliver both the linear programming and content customization that was so integral to our platform,” said Alban Maino, CEO of Memory Lane TV. “With access to these technologies, we’ve turned our vision of personalized, scientifically proven therapeutic programming into reality. Memory Lane TV is now available in managed care and in-home settings across the U.S., and we are well-positioned to expand on a global scale.”

“This is a phenomenal example of how content owners are taking advantage of Amagi’s FAST solutions to address audience segments that were previously underserved,” said Srinivasan KA, co-founder, Amagi. “And because we believe so much in the power of Memory Lane TV’s mission to help those living with memory loss, we are proud to join hands with them through this technology partnership and engagement.”

Amagi provides a complete suite of solutions for content creation, distribution, and monetization. The company also has a state-of-the-art cloud broadcast operations center that can support 1000+ live linear channels. Amagi clients include ABS-CBN, A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, Fremantle, NBCUniversal, Tastemade, Tegna, USA Today, Vice Media and Warner Media, among others.

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[To share your insights with us, please write to sghosh@martechseries.com]

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