SparkPost Announces New Email Competitive Tracking Capabilities to SparkPost Competitive Tracker for Salesforce on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

SparkPost, the world’s largest email sending and deliverability optimization platform sending nearly 40% of the world’s email, announced the next phase of its innovation in its integration with Salesforce Marketing Cloud by launching SparkPost Competitive Tracker for Salesforce Marketing Cloud. Competitive Tracker, found in the Salesforce AppExchange, provides Marketing Cloud users with an integrated experience where they can monitor their email performance and review competitors’ campaigns under a single login.

• SparkPost’s extensive consumer panel that allows for tracking and reporting on virtually every marketing email campaign sent by almost every significant brand so that you can compete more effectively in the inbox and plan ahead for important holidays or seasonal strategies.
• Compare performance to industry peers so senders know where they have room to optimize.
• Plan ahead for seasonality or follow market changes to compete in the inbox.
• Gain deep insight into competitors’ email journeys – including frequency, tone, and successful campaigns.

Email continues to be a critical channel for brands to reach consumers, and as a result, has experienced an increase in importance and budget in 2022. Companies continue to make investments to get more ROI from the email channel, especially when it comes to intelligence and analytics.

Recommended AI News: Nielsen’s Gracenote Quantifies Program Bingeability, Tracks Streaming Availability Through New Content Analytics Datasets

“We’re excited to be bringing another product to the Salesforce AppExchange that helps email marketers do their jobs better by having competitive intelligence in the same product where they build their emails,” said Hal Muchnick, SVP, Commercial at SparkPost. “By having competitive intelligence at the ready, email marketers will be able to optimize their campaigns and get more ROI out of the ever- important email channel.”

Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies developers and entrepreneurs to build, market and grow in entirely new ways. With more than 7,000 listings, 10 million customer installs and 117,000 peer reviews, AppExchange connects customers of all sizes and across industries to ready-to-install or customizable apps and Salesforce-certified consultants to solve any business challenge.

Recommended AI News: Mapp Updates its Insight-led Customer Experience Platform

[To share your insights with us, please write to sghosh@martechseries.com]