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Mapp Updates its Insight-led Customer Experience Platform

Mapp Cloud now integrates with the leading B2C digital commerce platform (VTEX), expands into the “No-code” domain (via Bubble.io) , and adds a cross-channel Marketing Calendar along with nine enhancements to other core features.

Mapp, the leading provider of insight-led customer experiences, has updated its marketing platform, Mapp Cloud, with multiple new features. Updates include the new Marketing Calendar, enabling users to see both sent and scheduled campaigns in a single location. This functionality previously only supported email and SMS channels, but now supports all channels.

Ricardas Montvila, VP Global Strategy at Mapp said: “Omni-channel is of critical importance to marketers. We constantly strive to empower our clients to reach their customers through all touchpoints, as part of a seamless customer experience. The physical and digital customer journeys are converging far faster than ever before. It’s crucial that our customers have a seamless and efficient way of executing, optimising and visualising these cross-channel customer experiences. “

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In addition to the enhanced marketing calendar, several existing features have been revised and, in some cases, expanded.

In the updated version of Mapp Cloud, it is now possible to schedule system tasks automatically through the whiteboards.  This enables data exports, contact imports or similar operational tasks to be scheduled and then run automatically at predetermined schedules. While these capabilities were already available in Mapp Cloud, this significantly improves operational efficiency and allows even the least technically savvy user to take advantage of this functionality.

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Mapp has also revised its Best Time To Send (BTS) algorithm. To achieve the optimal opening rate, this algorithm determines the best send time for email or messaging campaigns – including for profiles with hard-to-predict behaviour.

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Mapp has also added Advanced Statistics for Mobile In-App Messages. As with the statistics already included for push messaging, the update also allows users to make insight-based decisions when it comes to in-app messaging campaigns.

The options for analysing information have also been enhanced, making it possible to specify multiple metrics for sorting results. This enables Mapp Cloud users to filter with greater levels of granularity to help them with a range of tasks, including visualising or recognising trends.

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[To share your insights with us, please write to sghosh@martechseries.com]

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