Supermetrics Breaks the Final Data Silos and Puts the Benefits of Snowflake at Every Marketer’s Fingertips With Its New Connector Launching Today

Supermetrics continues to make data warehousing better available to the marketing sector by launching its second marketing data warehouse product, Supermetrics for Snowflake, today. The new product is a set of data connectors that make it easy for marketers to unify data to Snowflake and move it from Snowflake to Google Sheets, Google Data Studio, or Excel for analysis and automated reporting. The new product breaks the final data silos for marketers, as it allows them to unify data across different cloud platforms, business regions, and subsidiaries. It also enables marketers to build machine learning algorithms on top of their data, as Supermetrics is one of the few data integration tools providing data that is granular enough for that purpose. 

Supermetrics launches a new marketing data warehouse product, Supermetrics for Snowflake, enabling marketers and analysts to leverage the benefits of the popular cloud data platform. Supermetrics for Snowflake is a set of connectors that allows marketing teams to easily unify their data to Snowflake and pull it from Snowflake to Google Sheets, Google Data Studio, and Excel for analysis and automated reporting. For the first time, marketing, analytics and data ops teams can work together on getting marketing data in and out of Snowflake.

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Snowflake is a modern cloud data platform that can be run on top of other cloud platforms. It allows you to bring together data that is sitting in different data warehouses in different regions, subsidiaries and business units. It really is about breaking the final data silos at scale. Snowflake has been adopted by many organizations worldwide, but marketing departments have not been able to leverage the benefits of it. 

“Many marketing analysts working in companies operating Snowflake would like to do more with their data if they didn’t need the help of technical experts. That is essentially what we are enabling here. Making use of the many benefits of Snowflake is now at every marketing team’s fingertips,” says Mikael Thuneberg, the CEO and Founder of Supermetrics.

Supermetrics is a popular marketing data integration technology that helps marketers analyse and report cross-channel marketing data in tools like Google Data Studio, Google Sheets, Excel, various BI-tools, and data warehouses. Supermetrics has focused on building accessible tools that require minimum technical skills or engineering work to set up and use.  

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“More and more marketing teams are struggling with the sheer amount of data they need to work with. Adding a data warehouse to the workflow helps them work with large data sets without friction, store and analyze historical data at scale, and most importantly, break data silos and unify scattered data for advanced analytics,” explains Mikael Thuneberg. “It has been rewarding to see our customers build significant competitive advantage with our first marketing data warehouse product, Supermetrics for BigQuery.”

Supermetrics is currently expanding fast to other data warehouse and cloud storage solutions and is planning on launching a host of products in the coming months. Supermetrics for Snowflake connector launch comes right after the company announced its €40 million euro funding. “We are currently investing heavily on expanding our data warehouse product offering and making a marketing data warehouse accessible and easy to use for the marketing sector,” tells Thuneberg. The first data warehouse connector, Supermetrics for Google BigQuery, was launched last year. 

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