Artificial Intelligence | News | Insights | AiThority
[bsfp-cryptocurrency style=”widget-18″ align=”marquee” columns=”6″ coins=”selected” coins-count=”6″ coins-selected=”BTC,ETH,XRP,LTC,EOS,ADA,XLM,NEO,LTC,EOS,XEM,DASH,USDT,BNB,QTUM,XVG,ONT,ZEC,STEEM” currency=”USD” title=”Cryptocurrency Widget” show_title=”0″ icon=”” scheme=”light” bs-show-desktop=”1″ bs-show-tablet=”1″ bs-show-phone=”1″ custom-css-class=”” custom-id=”” css=”.vc_custom_1523079266073{margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]

Comscore Launches New Brand Suitability Protections for Advertisers

High/medium/low risk variations now available for 15 segments, including: hate speech, human rights violations, crime and violence, adult content, online piracy, and more

Comscore, a trusted partner for planning, transacting and evaluating media, announced enhanced brand suitability protections that offer brands greater precision to determine what content is safe and contextually relevant. The segments, which are now available in many leading demand-side platforms, will put the control back in the advertiser’s hands to be able to run their ad campaigns along content that is brand safe for them without sacrificing scale.

Most brand safety offerings currently available take a binary, keyword-based approach to determining whether a piece of content is brand safe. These basic tools lack the sophistication needed to effectively navigate today’s media and content landscape, such as differentiating between actual acts of hate speech and informative content on occurrences of hate speech.

Recommended AI News: VIAVI Launches Comprehensive VPN Management Solution for Large to Medium Enterprises

Related Posts
1 of 16,795

In contrast, Comscore utilizes a proprietary pattern-profiling technology that understands the true essence of an article. These unique features give brands far more nuance than what keyword-based solutions can deliver, resulting in safer and more effective advertising. With Comscore’s solution, brands will be able to do better than basic keyword blocking and will be able to make the decisions that best fit their brand without having to wipe out large swaths of inventory, like avoiding all news content.

Recommended AI News: Hublot Becomes the Premier League’s Official Timekeeper

“Words are powerful, but keyword blocking is an outdated, inaccurate, and insufficient approach to managing brand safety,” said Rachel Gantz, General Manager, Activation Services, Comscore. “Brands must do the work of determining where they draw the line, and they need the proper tools to enable them to do that. A simple binary approach isn’t good enough any longer. Offering clients more control over their risk tolerances is a natural evolution reflecting Comscore’s role as the currency for buying and selling media.”

The new capabilities strengthen Comscore’s Activation suite, which helps advertisers reach specific demographics, and behavioral, TV and OTT audiences in brand-safe, relevant contexts across desktop, mobile, and Connected TV.

Recommended AI News: Comviva Receives Issuer Token Service Provider (I-TSP) Certification From Visa

41 Comments
  1. […] Recommended AI News: Comscore Launches New Brand Suitability Protections for Advertisers  […]

  2. […] Recommended AI News: Comscore Launches New Brand Suitability Protections for Advertisers  […]

  3. […] Recommended AI News: Comscore Launches New Brand Suitability Protections for Advertisers  […]

  4. […] Recommended AI News: Comscore Launches New Brand Suitability Protections for Advertisers  […]

  5. […] Comscore Launches New Brand Suitability Protections for Advertisers […]

  6. […] Recommended AI News: Comscore Launches New Brand Suitability Protections for Advertisers  […]

  7. […] Recommended AI News: Comscore Launches New Brand Suitability Protections for Advertisers  […]

  8. […] Recommended AI News: Comscore Launches New Brand Suitability Protections for Advertisers  […]

  9. […] Recommended AI News: Comscore Launches New Brand Suitability Protections for Advertisers  […]

  10. […] Recommended AI News: Comscore Launches New Brand Suitability Protections for Advertisers  […]

  11. […] Recommended AI News: Comscore Launches New Brand Suitability Protections for Advertisers  […]

  12. […] Recommended AI News: Comscore Launches New Brand Suitability Protections for Advertisers  […]

  13. […] Recommended AI News: Comscore Launches New Brand Suitability Protections for Advertisers  […]

  14. […] Recommended AI News: Comscore Launches New Brand Suitability Protections for Advertisers  […]

  15. […] Recommended AI News: Comscore Launches New Brand Suitability Protections for Advertisers  […]

  16. […] Recommended AI News: Comscore Launches New Brand Suitability Protections for Advertisers  […]

  17. […] AI News flashes: Comscore Launches New Brand Appropriateness Protections for Advertisers […]

  18. […] Recommended AI News: Comscore Launches New Brand Suitability Protections for Advertisers  […]

  19. […] Recommended AI News: Comscore Launches New Brand Suitability Protections for Advertisers  […]

  20. […] Really helpful AI Information: Comscore Launches New Brand Suitability Protections for Advertisers  […]

  21. […] Recommended AI News: Comscore Launches New Brand Suitability Protections for Advertisers  […]

  22. […] Recommended AI News: Comscore Launches New Brand Suitability Protections for Advertisers  […]

  23. […] Recommended AI News: Comscore Launches New Brand Suitability Protections for Advertisers  […]

  24. […] Recommended AI News: Comscore Launches New Brand Suitability Protections for Advertisers  […]

  25. […] Recommended AI News: Comscore Launches New Brand Suitability Protections for Advertisers  […]

  26. 모바일바둑이 says

    Hello, i believe that i saw you visited my weblog so i came to go back the favor?.I’m attempting to to find things to
    improve my site!I guess its ok to make use of some of your ideas!!

    Feel free to visit my web-site – 모바일바둑이

  27. 구글상위노출프로그램 says

    Pretty component of content. I just stumbled upon your blog and in accession capital to say that
    I acquire actually enjoyed account your weblog posts. Any way I will
    be subscribing to your augment or even I achievement you get entry to persistently
    rapidly.

    Also visit my webpage: 구글상위노출프로그램

  28. 메이저놀이터 says

    I do consider all of the ideas you have offered in your post.
    They are really convincing and can certainly work. Still,
    the posts are too quick for novices. May just you please
    lengthen them a little from subsequent time? Thank you for the post.

    Check out my webpage :: 메이저놀이터

  29. 먹튀검증 says

    Very nice post. I just stumbled upon your weblog and wished to say that I’ve really
    enjoyed surfing around your weblog posts. After all I will be subscribing to your rss feed and I’m
    hoping you write again soon!

    My homepage … 먹튀검증

  30. 먹튀검증업체 says

    Hi! I just wanted to ask if you ever have any problems with hackers?
    My last blog (wordpress) was hacked and I ended up losing a few months of hard work due to no backup.

    Do you have any methods to protect against hackers?

    My website; 먹튀검증업체

  31. 먹튀검증업체 says

    Having read this I thought it was rather informative.
    I appreciate you taking the time and effort to put this information together.

    I once again find myself personally spending a lot of time both reading and posting comments.
    But so what, it was still worth it!

    Review my webpage – 먹튀검증업체

  32. 바카라사이트 says

    I have read so many articles regarding the blogger lovers however this paragraph is really a fastidious paragraph,
    keep it up.

    Check out my web blog :: 바카라사이트

  33. 카지노사이트 says

    Unquestionably believe that that you stated. Your favorite justification seemed to be on the net the easiest thing to understand of.
    I say to you, I definitely get irked at the same time as other people
    think about worries that they just don’t recognize about.
    You controlled to hit the nail upon the top and also outlined out the whole thing without
    having side effect , other people could take a signal. Will likely be again to get more.
    Thank you

    My webpage: 카지노사이트

  34. 온라인카지노 says

    I have been browsing on-line more than 3 hours nowadays,
    but I never discovered any fascinating article like yours.

    It is beautiful worth enough for me. Personally,
    if all webmasters and bloggers made just right content material
    as you did, the net will be much more useful
    than ever before.

    Check out my website: 온라인카지노

  35. 구글상위노출대행 says

    Thanks for sharing such a fastidious opinion, piece of writing is fastidious, thats why i
    have read it completely

    Take a look at my page – 구글상위노출대행

  36. 구글상위노출교육 says

    We stumbled over here coming from a different website and
    thought I should check things out. I like what I see so now i am following you.
    Look forward to looking over your web page
    again.

    my website; 구글상위노출교육

  37. 비트코인마진거래 says

    Hi there it’s me, I am also visiting this web page on a regular basis, this site is truly pleasant and the people are genuinely sharing good thoughts.

    Here is my web page; 비트코인마진거래

  38. 먹튀검증사이트 says

    I think the admin of this web page is really working hard in support of his website, for the reason that here every material is
    quality based material.

    Also visit my web site … 먹튀검증사이트

  39. fx마진거래 says

    I am extremely impressed with your writing
    abilities as well as with the format on your blog.

    Is that this a paid topic or did you customize it your self?
    Anyway stay up the nice high quality writing, it is uncommon to see a great blog like this one nowadays..

    my web-site – fx마진거래

  40. 토토사이트 says

    I visit every day for more than a month. Fast uploads make me happy! I am still happy. I want to bring your post to my blog (해외안전놀이터 ), is it okay?

  41. 안전놀이터 says

    First of all, thank you for letting me see this information. I think this article can give me a lot of inspiration. I would appreciate 안전놀이터 if you could post more good contents in the future.

Leave A Reply

Your email address will not be published.