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Vonage and Etisalat Digital Announce Strategic Partnership, Offering Customised CPaaS solutions Across the UAE

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has announced a strategic partnership with Etisalat Digital, the business unit of Etisalat, driving digital transformation by enabling organisations to become smarter through the use of technology.

With this partnership, Etisalat Digital will drive a more contextual and personalised experience for its business customers, offering reliable and customisable communications APIs (Application Programming Interface) powered by Vonage, to organisations in the healthcare, retail, e-commerce, logistics and transportation, automotive, education, and government sectors.

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The Vonage Communications Platform (VCP) brings both power and flexibility to businesses through the integration of multiple channels, including messaging, voice, and video communications solutions − into their applications, products, and workflows to enhance employee productivity and customer engagement at scale and drive better business outcomes.

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“Etisalat Digital has always been in the forefront of bringing the best global practices to the region through advanced solutions and partnering with industry-leading players. We are proud to be a Vonage strategic partner and offer our UAE customers access to the Vonage Communications Platform to enable them to enhance business productivity and customer engagement,” said Salvador Anglada, Group Chief Business Officer, Etisalat.

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“The pandemic has led to a significant change in how business is done and accelerated digital transformation for organisations around the globe,” said Guillaume Calot, Global Vice President, API Partners at Vonage. “Businesses must rely on technology to build disruptive solutions that provide virtual connections and remote delivery of services to meet customer expectations and citizen demand, and we’re excited to be working with Etisalat Digital to empower its customers to do just that.”

Vonage APIs make it easy for businesses to build solutions to disrupt their industries, and enable the type of business continuity, remote work, and remote delivery of services that is so essential in today’s environment. Through its partners, Vonage’s platform is at the centre of many notable transformational projects in the Middle East. The Vonage partnership with Etisalat Digital will be instrumental in delivering the best customer experience to businesses looking to revamp their customer engagement journey.

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[To share your insights with us, please write to sghosh@martechseries.com]

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