ActionIQ Partners With Neustar To Power Identity Resolution, Data Enrichment, And Omnichannel Activation

Partnership to improve customer acquisition and conversion rates, increase media efficiencies, and reduce costs

Neustar Inc, a global information services and technology company and leader in identity resolution, and ActionIQ, the leading Enterprise Customer Data Platform (CDP) announced a partnership across three critical capabilities: identity resolution, data enrichment, and omnichannel activation.

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“Having an authoritative, single source of truth for identity is foundational to brands ability to orchestrate a great customer experience across multiple channels”

As part of the agreement, ActionIQ will leverage Unified Identity™, Neustar’s privacy-forward identity data and machine learning solution, to ensure the quality and accuracy of their client data. ActionIQ clients will be able to create cleansed and persistent audience profiles to improve customer acquisition volume and conversion rates, among other benefits.

“Having an authoritative, single source of truth for identity is foundational to brands ability to orchestrate a great customer experience across multiple channels,” said Tasso Argyros, Founder and CEO, ActionIQ. “Taking our partnership beyond identity resolution to include data enrichment and activation will provide our clients with a full suite of benefits that will deliver improved customer experiences and exponentially increase ROI.”

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“The Neustar and ActionIQ relationship solves one of the toughest marketing challenges – providing a privacy-friendly yet accurate view of customers across devices and channels,” said Michael Schoen, SVP and General Manager of Marketing Solutions at Neustar. “Without this, personalized communication, effective media allocation, and a unified approach to marketing analytics is difficult, if not impossible. We’re happy to be a part of the solution and to be supporting ActionIQ as they solve this on behalf of their clients.”

The partnership will improve first party data quality, consistency, and provide valuable data enrichment from vetted sources. This will provide a more robust and defined audience graph to enable better performing and precise segmentation and modeling – and the ability to operationalize identities within ActionIQ.

Furthermore, ActionIQ clients can onboard their first-party data via Neustar Unified Identity to plan, activate, and optimize their audience-driven campaigns across channels. A true one-stop shop for data management, this partnership will enable marketing teams to seamlessly plan and execute their retention and acquisition strategies at a much faster rate – all while providing significant cost savings.

Launched in March of 2021, Neustar Unified Identity is the only data and SaaS offering that addresses marketers’ most significant customer identity challenges: maintaining accurate and enriched information about consumers and consistently activating that data across channels, for more personalized experiences. This includes identity resolution, data onboarding, enrichment, segmentation, and omnichannel activation.

Clients utilizing Unified Identity have already achieved:

• 4-5X increase in audience reach across media channels
• 30% increase in sales conversions due to higher audience performance
• 40% reduction of duplicate CRM records, resulting in improved customer data accuracy and reporting
• 20% reduction in data costs from consolidation of vendors

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