Lemnisk, the world’s first real-time cross-channel marketing automation system built on an intelligent and secure Customer Data Platform (CDP), announced the general availability of key features and enhancements to its product offering. Lemnisk’s platform has been further upgraded this year with various enhancements such as probabilistic user data stitching across ... Read More »
Company announces strategic partnership with industry leaders Microsoft and Adobe to launch second phase of digital transformation at the intersection of health and technology Walgreens Boots Alliance, Inc., announced an expansion of its strategic partnership with Microsoft and Adobe to launch a world-class digital experience and customer insights platform to deliver personalized healthcare and shopping offerings. ... Read More »
Lytics View combines the right data + the right data science to shorten time to value for marketers using Lytics’ CDP technology Lytics, the customer data platform (CDP) built for marketing teams, improves your business performance by connecting the right data to Lytics’ powerful AI engine. The company announced the launch of its new ... Read More »
New Tealium Predict ML (™) makes it possible for marketing teams to act earlier on data in order to optimize business outcomes, such as identifying buyers that are most likely to make a purchase or a segment most likely to churn Tealium, the trusted leader in real-time customer data orchestration, announced ... Read More »
Key Acquisition and New Funding Accelerate Product Development and Go-To-Market Strategy for Startup Helping Enterprises Securely Access and Unify Customer Data RudderStack, which provides the first open source alternative to traditional Customer Data Platforms, announced it has raised a $5M seed round led by S28 Capital with additional participation from Salil ... Read More »
Arm Treasure Data CDP Enables Anheuser-Busch InBev to Build Detailed Customer Profiles to Increase Marketing Conversion Linden Lab Improves Marketing ROI by 300% Using Personalization Features From ARM Treasure Data CDP New Orchestration Tools, Security and Admin Features and 20 New Integrations Arm Treasure Data introduced new product capabilities for ... Read More »
BlueVenn, the award-winning Customer Data Platform and Omnichannel Marketing Hub vendor, announced that it has been chosen by Voluntary Service Overseas, a not-for-profit organisation and the world’s leading development charity fighting poverty through volunteers, to help the organisation achieve its mission through a better understanding of its database and improved ... Read More »
Leading Customer Data Platform Ranked Amongst Top 100 Companies Segment, the world’s leading Customer Data Platform (CDP), has been recognized as part of Forbes’ inaugural list of America’s Best Startup Employers for 2020. Forbes and Statista analyzed more than seven million data points to identify the top startup employers in the ... Read More »
Capability Brings Vast Offline Data Online to Provide Better End-To-End Experiences Dynamic Yield, the AI-Powered Personalization Anywhere platform, announced the release of its Identified Offline Purchase Data Ingestion capability, allowing brands to import lists of purchases done offline (e.g. in physical stores) and match these records with online identities. This ... Read More »
mParticle announces new funding and the launch of new capabilities, featuring a LiveRamp to help brands deliver privacy-friendly personalization at an unprecedented scale mParticle, the Customer Data Platform (CDP) of choice for multi-channel consumer brands, announced it raised $45 million in Series D funding led by Arrowroot Capital with participation from ... Read More »
