Proven LiveRamp Leader Takes On Expanded Role
LiveRamp, the leading data enablement platform, has promoted Travis Clinger to Senior Vice President, Activations and Addressability, to serve on the LiveRamp leadership team. While at LiveRamp, Clinger has led LiveRamp’s global Addressability efforts; in his expanded role, he will continue to lead the Addressability team, as well as Activations partnerships moving forward.
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“Maximize Campaign Performance by Building a Winning Customer Data Strategy”
Over the course of Clinger’s six years at LiveRamp, he has built and led LiveRamp’s global Addressability efforts from the ground up, including assembling a global team across North America, Europe, Latin America and APAC and putting LiveRamp’s Authenticated Traffic Solution (ATS) on track to be in 100 countries by the end of 2023. Additionally, Clinger has helped to lead LiveRamp’s strongest and most strategic relationships with partners, including industry giants. In his new role, Clinger will expand his remit to include all Activations partnerships, including emerging use cases in martech, e-commerce, customer service and other areas where data is playing a transformative role.
“The ecosystem is at a critical crossroads with cookieless on the verge of becoming the default, and LiveRamp is exceptionally well-situated, with more publisher domains than any other authenticated identifier. Travis has been instrumental in this, and moving forward, will continue to be an excellent advocate for our clients, partners and the open internet,” said Scott Howe, LiveRamp CEO. “Travis has showcased exceptional strategic vision and continually pushed us to achieve our best results for our clients and for our company, and we’re confident that he will continue to lead his team to greater heights in service of our customers.”
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“It’s been a rewarding journey working with our clients and partners over the past several years to transform addressability and personalize the consumer journey across the open web, mobile, CTV and social platforms, and we believe we can extend these benefits even further. We’re now the only solution that works worldwide, and are on track to more than double our addressable scale over the next year. I look forward to helping LiveRamp continue to power the moments that matter – across media and now every consumer experience, and to enable anything that publishers and marketers can imagine unlocking with the power of their data,” said Travis Clinger, SVP, Activations and Addressability, LiveRamp.
Clinger recently hosted the “Maximize Campaign Performance by Building a Winning Customer Data Strategy” webinar with LiveRamp’s Christine Grammier. In it, Clinger educates on how companies can build a lasting data strategy for more efficient advertising, better engagement, and more customer loyalty – as well as why hashed emails can weaken performance here.
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