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Umbraco Simplifies Website Creation and Content Management for Non-Developers

Umbraco Uno enables marketers or creative agencies to create and run their sites—or prototype projects—without increasingly difficult-to-hire developers, with the same performance, security and editor friendly experience associated with Umbraco’s flagship content management system

Marketers and creative agencies don’t always have technical web development resources available, but most do-it-yourself site-building systems are non-intuitive, insecure and more difficult to customize than expected. Today that changes with Umbraco Uno, a one-stop web platform based on the editor-friendly, powerful open source Umbraco content management system (CMS). Umbraco Uno simplifies the increasingly complex CMS space to enable these non-technical marketers and creative agencies to easily build and maintain customized websites themselves, without designers or developers who are in great demand, and consequently, increasingly difficult and expensive to hire.

According to Umbraco founder and chief community officer, Niels Hartvig, Umbraco Uno provides the same performance, security and editor experience for which Umbraco is known, but in a simpler form so that even non-developers can control their online presence by being able to do more of the work themselves.

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 “As digital channels and associated tools have advanced, they have become increasingly complex, often requiring developers to be available at a moment’s notice to build and tweak before marketers can get their content online,” Hartvig said. “That complexity, which slows projects and adds costs, also goes against why we started Umbraco 15 years ago—to empower editors and marketers to do more online themselves. Umbraco Uno offers a simpler process that lets more marketers quickly, independently and confidently create and maintain the website they want, when they want it.”

Umbraco Uno is the latest offering in the popular Umbraco family, which also includes Umbraco CMS, Umbraco Cloud and Umbraco Heartcore. Combined, these CMS solutions run more than 500,000 websites worldwide. Without requiring expensive licensing fees, a steep learning curve or coding, Umbraco Uno ships with the editor-friendly features the fully functional Umbraco CMS offers, including additional widgets with block editing and a selection of themes that can be easily customized without coding.

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Umbraco Uno enables marketers to:

  • Customize the design to their desired look, feel and vision, with myriad pre-made content widgets and easy-to-manage settings
  • Add, update, copy, delete, schedule and preview all content, including seamlessly moving back and forth between different parts of the website
  • Support SEO needs, customizable Social Cards and automatic scaling for multi-device looks
  • Seamlessly integrate best-of-breed third-party applications such as customer relationship management (CRM) and e-commerce
  • Build prototypes to rapidly test campaign sites or landing pages to see how they would perform live. If a successful prototype needs to be edited and fully customized into a site, the marketers can then bring in developers, if needed to work on the proven concept, rather than needing to develop custom solutions that might prove ineffective.

In addition, as a software-as-a-service (SaaS) solution, Umbraco Uno handles the web hosting and updates, ensures the site is secure, and offers services and support for those needing more help, including in-edit experience for improved onboarding.

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“Digital business should be available for everyone, and Umbraco Uno makes that possible by giving marketers the building blocks to create what they really want from scratch,” Hartvig added. “We recognize that many companies still need more advanced capabilities or customization, and they can get that from our other CMS offerings and our incredible Umbraco development partners. For those marketers that want to do it themselves, or don’t yet have the budget for more advanced customizations, Umbraco Uno is the answer.”

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