36Kr Enters into Strategic Partnership with Baidu to Empower Growth with AI Applications

36Kr Holdings Inc., a prominent brand and a pioneering platform dedicated to serving New Economy participants in China, announced that it has entered into a strategic partnership with Baidu to join hands in broadening artificial intelligence (“AI”) applications across 36Kr’s media platform and enterprise services, driving innovation and empowering growth.

With the emergence of AI technology, 36Kr has proactively integrated AI into its premium content creation. Under this partnership with Baidu, 36Kr will leverage the superior capabilities of Baidu’s Wenxin large language model and its digital avatar platform, “XiLing,” to enrich and intelligentize the Company’s digital content offerings, engaging users with more timely and informative reporting while substantially elevating content production efficiency. Through these initiatives, 36Kr will build a full-service, omni-channel media capability matrix.

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In the meantime, 36Kr will collaborate with Baidu to create an application marketplace showcasing applications that offer a broad array of large language model functions. The two parties will employ diverse resources to promote and expand potential large language model deployment scenarios. This will enable developers and enterprises to access and utilize large language model applications with ease, thereby invigorating the digital transformation of a wide range of industries.

Additionally, 36Kr will closely work with Baidu to launch a large language model solution for media and enterprise services. To address industry-specific pain points, the two parties will seamlessly integrate 36Kr’s advantages with Baidu’s content production and intelligent customer service capabilities enabled by its AI technology and large language models. The solution will offer enterprise clients a full-service package encompassing AI-powered content creation, intelligent recommendations, and conversational AI for higher customer engagement, among others.

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Finally, yet importantly, 36Kr and Baidu will work together on training program development to raise the awareness and perception of artificial intelligence among enterprises. These programs will help enterprise clients more thoroughly understand and more effectively leverage AI technology through systematic training and hands-on practice. By supporting more enterprises to embrace AI technology, 36Kr will help and empower them in cost reduction, efficiency improvement, and business innovation.

Mr. Dagang Feng, Co-chairman and Chief Executive Officer of 36Kr, commented, “As a media frontrunner and full-service platform in the New Economy sector, 36Kr has consistently demonstrated astute business acumen and visionary insights into AI and other cutting-edge technologies that break new ground. We are excited to collaborate with Baidu, a pioneer in the field of artificial intelligence, to fuel 36Kr’s ongoing efforts to expand AI applications across our business. We believe that our strategic collaboration with Baidu will propel the evolution of AI technology and unleash new possibilities in the media and enterprise service industries, empowering more efficient growth in the future.”

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