The AI-powered tool makes it easier to reduce costs, increase efficiency, and identify multiple solutions to access inventory for campaigns
Adwanted USA, a media company that provides the advertising sector with the best tech and information, and owner of Standard Rate and Data Service (SRDS), the industry standard for media planning and media buying, announced the launch of Allocator in the U.S. The AI-powered search engine, currently available in France, helps advertisers and media buyers to find suitable digital and traditional advertising space for the commercialization of their products.
Through the power of AI, Allocator combines single-run multiple solutions, allowing users to find multiple solutions without having to repeat the process. Users can cut away from traditional spot selections and get access to inventory based on multiple criteria selections, increasing yield management and visibility into inventory that would otherwise not have surfaced.
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“Artificial intelligence has been widely adopted by many, including marketers and agencies who are looking for solutions to increase efficiency and eliminate redundancy,” said Fodil Benali, Lead Artificial Intelligence Researcher at Adwanted Group. “With Allocator, our clients now have the ability to support sales teams, and automate plan building to meet the needs of their customers.”
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Allocator’s highlights include:
- Optimization of inventory through yield management
- Integrate with Adwanted MediaPilot or your own inventory systems
- Customize your own inventory and make hard-to-find spots available
- User customization through machine learning (AI)
- Increase efficiency by reducing costs without spending time on dead leads
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“Allocator is currently operational in France, and is being used by Canal +, who has seen much success with the tool,” said Heather Petaccio, CEO at Adwanted US. “Capitalizing on the success of the tool in France, we wanted to bring Allocator to the market in the U.S. It’s a game-changer for the industry and for SRDS, as we continue to innovate and bring the best tools forth for our clients.”
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