Led in North America by Alvarez & Marsal Managing Director Bob Ghafouri, A&MPLIFY helps clients achieve breakthrough growth by harnessing artificial intelligence (AI), design thinking and technology
Leading global professional service firm Alvarez & Marsal (A&M), launched A&MPLIFY by Alvarez & Marsal, a digital agency charged with helping corporate and private equity clients uncover new revenue streams and develop new customer experiences through digital disruption. This mission is powered by a set of scalable digital tools and a deep bench of experienced digital thinkers, combined with A&M’s extensive industry experience and heritage of execution excellence.
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“A&MPLIFY’s north star is breakthrough growth for clients. Our approach builds on A&M’s operational backbone and results-driven mindset. Our offerings dovetail with clients seeking to drive their businesses forward through meaningful impacts that make their customers’ lives better”
A&MPLIFY is led by A&M Managing Director, Bob Ghafouri. Ghafouri specializes in growing new digital businesses. Prior to joining A&M, Ghafouri served as Chief Commercial Officer at the digital media company, Red Ventures. Previously, Ghafouri served as a founding member of Accenture Interactive and Co-founder and former head of Accenture’s global digital transformation strategy practice.
“A&MPLIFY’s north star is breakthrough growth for clients. Our approach builds on A&M’s operational backbone and results-driven mindset. Our offerings dovetail with clients seeking to drive their businesses forward through meaningful impacts that make their customers’ lives better,” says Ghafouri.
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The A&MPLIFY team is comprised of leading designers, strategists, technologists, data scientists and operations professionals with extensive consulting, technology, entrepreneurial and Fortune 500 company expertise. On average, team members have 20+ years of experience optimizing marketing, supercharging commerce, leveraging AI to meet demand, driving customer loyalty, bringing new products and solutions to the market and accelerating digital maturity for clients across multiple industries.
A&MPLIFY bolsters A&M Digital’s global momentum and growing suite of offerings that help customers with digital transformation, modernization and automation. This follows the recent appointment of Paris-based Managing Director and EMEA Digital Lead, Jean-Laurent Poitou. The announcement of an A&MPLIFY EMEA leader is forthcoming.
Tony Alvarez, co-CEO of Alvarez & Marsal, said, “Shifting marketplace demands, ongoing supply chain issues and pressure to innovate are just a few of the concerns facing public corporations and private equity funds and their portfolio companies. The A&MPLIFY team’s proven ability to drive top and bottom-line growth with digital speed and impact will be a major benefit to our clients.”
Added Alvarez, “We’re thrilled as A&MPLIFY brings not only design and AI know-how, but the executional chops required to help clients cut through product, service and capability barriers that can inhibit value capture.”
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