Birdeye Unveils the Industry-First Agentic Marketing Platform

Launches 10+ AI agents that think and act autonomously to drive outcomes for multi-location brands

Birdeye, the #1 m***************** for multi-location brands, announced the launch of the industry-first Agentic Marketing Platform on the first day of its annual View 2025 conference. Built on proprietary Large Language Models (LLMs), the platform introduces 10+ autonomous AI agents that work as true co-workers, completing marketing jobs end-to-end, freeing humans to focus on creating customer value and building trust.

Agentic AI represents a bold new era where AI doesn’t just assist, it acts.

At the heart of this new Agentic Platform is our proprietary Outcome Framework, an adaptable architecture that allows every business to tailor agents to their exact needs and complete marketing jobs, even the complex ones, with unmatched speed and accuracy. Combining Brand AI, which preserves personality and context, with Industry AI, which adds vertical expertise, trend awareness, and compliance, the platform ensures agents are both contextual and aligned to the business.

“Agentic AI is the future of marketing. We’ve built a platform where AI agents work autonomously, reasoning and acting just like skilled team members but at a scale and speed humans alone can’t match. For the first time, businesses can hand off entire marketing jobs to AI agents and know the work will be done with accuracy.” – Naveen Gupta, CEO at Birdeye

Each agent can operate autonomously or in a supervised mode when triggered, working with context, memory, and purpose, guided by precise prompts, brand guardrails, and workflows. Instead of buying more software with rigid rules and logic, marketing leaders can now simply set the goal — and the AI agent does the rest.

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“OpenAI’s mission has always been to build advanced AI and spread its benefits as widely as possible. What makes Birdeye so impactful is how you all transform our technology into something businesses can actually use every day. By deeply understanding the needs of multi-location brands and building agents tailored to real outcomes, Birdeye takes our next-gen AI and makes it usable, actionable, and valuable for hundreds of thousands of customers. That’s how the benefits of AI truly reach everyone in the world.” – Sherwin Wu, Head of Engineering, OpenAI Platform.

The first wave of 10 AI agents includes:

• Social AI Agents – The Publishing Agent schedules a ready-to-go calendar with brand-aligned content, while the Engagement Agent responds to comments and messages understanding the intent and urgency.
  
  
• Review AI Agents – The Generation Agent can A/B test and select best sites and time to source reviews, while the Response Agent can now interpret visual context as well to deliver on-brand replies or even escalate sensitive cases.
  
  
• Listings Optimization Agent – Recommend listing updates, identify keyword opportunities, and ensure instant, accurate updates across platforms.
  
  
• Lead Gen Agents – Engages with customers across reviews and social channels with context to previous interactions. It works with the Contact Segmentation Agent for dynamic AI-driven targeting and Template Design Agent for instant on-brand templates.
  
  
• Reporting Agent – Provides tailored, on-demand insights by location, channel, or employee on an easy chat interface.
  
  
• Custom Agents – Build unique AI workflows for business-specific needs.