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Brierley to Demonstrate Latest in Loyalty Program Innovations with Facial Verification Technology at NRF 2023

Integration with PopID technology revolutionizes the way consumers participate in loyalty programs and redeem rewards

Brierley, an internationally recognized industry leader in customer loyalty, announced  that it will exhibit its state-of-the-art platform, LoyaltyonDemand, with PopID’s leading facial verification technology at NRF 2023: Retail’s Big Show in New York, January 15-17, 2023. This point-of-sale integration will enhance the customer experience and increase customer engagement by making it easier than ever for loyalty program members to participate and redeem rewards with facial verification.

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“Awaken Loyalty and Engagement with Your Customers”

PopID provides a safe, secure authentication service to verify an individual’s identity based on facial biometrics for applications such as loyalty, payment and entry. Most recently, PopID’s innovative technology was utilized as part of a pay with your face solution for contactless payments at the FIFA World Cup Qatar 2022.

In Brierley’s booth #1044 on the NRF Expo floor, attendees can experience firsthand how the PopID technology seamlessly integrates with the LoyaltyonDemand platform. After registering on a personal device, attendees can check into the kiosk at the booth using facial verification to earn loyalty points and redeem them for prizes.

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“Brierley has been a pioneer in the loyalty industry for more than 35 years, and today we are transforming loyalty for the future to help retailers increase customer engagement and make their customer relationships more profitable,” said Bill Swift, Chief Executive Officer and Chief Technology Officer at Brierley. “By making it easier for consumers to participate in loyalty programs and redeem rewards with Brierley LoyaltyonDemand and PopID, retailers can create competitive advantage and drive increased revenues.”

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Also at NRF, John Miller, CEO of PopID and Chairman of Cali Group, will join Stephanie Sayfie Aagaard, Collaborative Innovator General at Bal Harbour Shops, and Barbara Hagen, Vice President of Sales & Marketing at ThriftBooks, in a Big Ideas Panel at NRF hosted by Don Smith, Executive Vice President and Chief Consulting Officer at Brierley. The panel, “Awaken Loyalty and Engagement with Your Customers,” will explore key strategies and tactics brand marketers should use to forge enduring and meaningful connections with their customers, such as emotional loyalty, clienteling, hyper-personalization, loyalty gamification and more.

Brierley has created and improved customer loyalty solutions for brand names around the world, helping them secure the loyalty of millions of customers worldwide. Its cloud-based LoyaltyonDemand platform is highly configurable with everything brands need to execute a loyalty strategy and measure its success. Machine learning, artificial intelligence and automation enable analytics and better understanding of customers and next steps, including the ability to incentivize customers on the spot.

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