Brooks Brothers Partners with Metrical to Drive E-Commerce Growth

 Brooks Brothers, America’s longest-established apparel brand announced a partnership with Metrical to drive e-commerce growth. Through the partnership, Metrical will convert more e-commerce customers by combining Artificial Intelligence (AI) and Machine Learning (ML) to predict online shopper behavior. In addition, Metrical’s AI/ML models operate anonymously and use no Personally Identifiable Information (PII) ensuring that the consumer experiences remain private.

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“For over 200 years, Brooks Brothers has appealed to consumers that expects impeccable service and a hassle-free experience to go along with our style, quality and craftsmanship of our merchandise,” said Katherine Yoo, Sr. Director of E-commerce at Brooks Brothers. “Metrical’s AI solution understands this mindset and is able to provide the type of personalized experience our customers expect without them having to sacrifice privacy. This enhances our brand and contributes to the loyalty our customers show.”

Recent studies have shown a significant disconnect between the type of personal information consumers feel comfortable sharing versus what retailers try to collect. Metrical respects those wishes and can deliver a unique, individualized experience that is highly personal but completely anonymous. This helps assure shoppers that they are not leaving any digital footprint that could later compromise their privacy and security.

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“Our predictive models have significant knowledge and capabilities tuned to the needs of fashion, apparel and beauty brands,” said Zabe Agha, Founder and CEO of Metrical. “At just a pure monetary level, abandonment is no different than revenue leakage. It’s money you had in hand and lost. On top of that, retailers continuously spend several times over, attempting to lure bounced shoppers back with discounts that further raise costs and reduce margins. It’s like being stuck in Groundhog Day – nothing changes or improves until you take a more intelligent approach.”

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