Funnel Leasing, the only Renter Management Software platform,announced a new client, CARROLL, a national real estate investment firm, is now using Funnel’s multifamily CRM and Virtual Leasing Agent products. Founded in 2004, CARROLL boasts nearly 29,000 units and has acquired more than $12.1 billion of real estate.
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“With Funnel’s single-guest card architecture there are no workarounds, duplicate guest cards that silo data, or frustrating manual processes in multiple tabs for our team. Our centralized team is supported by AI and automation to manage 28,886 units, across the portfolio from a single centralized dashboard.”
This partnership demonstrates CARROLL’s continued commitment to centralization and centralized operations since 2019. To insulate their business from the macroeconomic environment and operate with greater flexibility, CARROLL tried and found other multifamily CRMs frustratingly manual for teams and ultimately lacking the ability to actually centralize operations. Funnel’s unique renter-centric architecture unlocks data transparency, centralized operational flexibility, as well as, the AI and automation to realize the business transformation CARROLL desired.
“At CARROLL, we are on a mission to reimagine the traditional leasing model. Before Funnel we were hamstrung by the limitations of both full-stack and point solution CRM providers to do so,” said Noah Echols Senior Vice President of Marketing and Customer Experience at CARROLL. “With Funnel’s single-guest card architecture there are no workarounds, duplicate guest cards that silo data, or frustrating manual processes in multiple tabs for our team. Our centralized team is supported by AI and automation to manage 28,886 units, across the portfolio from a single centralized dashboard.”
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CARROLL closed out 2022 with a diversified portfolio of 95 properties valued at more than $7.4 billion. They are well positioned for this period of higher inflation and rising interest rates, both within their existing portfolio as well as in making intelligent investments in a time of great uncertainty.
“If you want to centralize and move to the new operating model, there is no alternative to Funnel,” said Tyler Christiansen, CEO, Funnel Leasing. “CARROLL’s continued commitment to centralization and role specialization to create a modern, streamlined renter experience that aligns with consumer expectations, gives their teams a hand, and insulates their business during a turbulent market aligns directly with the value we provide our clients. I could not be more thrilled to see the full CARROLL portfolio live on Funnel.”
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