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Eidosmedia Partners With Sophi.io On AI-powered Print Automation

The partnership integrates Sophi.io’s AI technology into Eidosmedia’s editorial platform, bringing seamless ML-powered print laydown automation to Eidosmedia customers

Eidosmedia, a developer of digital publishing solutions for leading news-media groups worldwide, has partnered with Sophi.io, an AI-powered automation, optimization and prediction platform developed by The Globe and Mail, to bring seamless print laydown automation to Eidosmedia customers.

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The solution brings the entire print page layout process down from hours to just minutes, without the use of templates. Publishers can dramatically improve productivity and cut costs, all within the Méthode platform they currently use.

“The complexity of print page layouts has until now defied the easy automation that speeds the publishing of online formats,” said Marco Cetola, Eidosmedia Sales and Partner Program Director. “For our customers, especially large regional groups and national titles, print editions continue to be a major source of revenue. There’s intense interest in ways to cut production times and costs in this important publishing channel.”

“The fit between our print edition building routines and Sophi’s AI engine turned out to be very good,” said Marco. “We were quickly able to start training the pagination model on existing layouts, and we had the first results in a matter of days”.

“The productivity boost obtained is exceptional,” said Marco, “especially for daily publications where the page-design operation is usually running against the clock.” In fact, a typical 32-page print edition can be paginated in minutes compared to several hours for a manual operation.

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Sophi-powered print automation is different than other print production solutions in that it is completely template-free. It uses smart AI to ensure that a publisher’s printed pages look and feel as though they were produced by experienced editors and page designers. Each page is designed from scratch following each individual brand’s design vocabulary. The final output is a print-ready PDF or InDesign file that’s ready in minutes.

Among those who stand to benefit from the new technology are page designers themselves. Page designers have been under pressure for some time to increase their productivity as publishers try to cut costs. With fewer hands to lay out growing numbers of pages, the designer’s job has in many cases become a stressful race against time. The automation engine will take routine tasks off their hands so they can devote more time to the front pages, features and special layouts where their creativity can really add value.

“Page automation is the greatest innovation in the publishing industry since the personal computer replaced typewriters,” said Marco.

Gabe Gonda, VP at Sophi.io, commented: “Sophi is delighted to be entering a partnership with Eidosmedia to deliver our print automation technology through the Méthode platform. Eidosmedia is a first-class CMS vendor with deep knowledge of its clients’ evolving needs. This partnership will help deliver a unique and high-value solution to some of the best newspaper publishers in the world.”

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[To share your insights with us, please write to sghosh@martechseries.com] 

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