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Eltropy Joins the Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

Eltropy, an intelligent messaging-based platform fueled by artificial intelligence, has launched its Sales Analyzer app on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in entirely new ways.

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Built on the Salesforce Platform, the Sales Analyzer app is currently available on the AppExchange here.

“We believe that Messaging plus Analytics is the future,” said Ashish Garg, Eltropy’s co-founder and CEO. “Those two elements form the foundation of Eltropy. By joining AppExchange, Eltropy has the opportunity to introduce a huge user base to Eltropy’s client-engagement solution. The AI driving our platform enables sales teams to work smarter and increase their conversion rates.”

“We are happy to welcome the Eltropy Sales Analyzer onto AppExchange as it enables teams to drive customer engagement through its messaging platform backed by AI,” said Mike Wolff, SVP, ISV Sales, Salesforce. “The exponential growth of AppExchange underscores the enormous opportunity the entire Salesforce ecosystem has in creating cutting-edge solutions and driving customer success.”

Eltropy’s Sales Analyzer app allows you to share content relevant to your customers using messaging. Eltropy uses analytics to closely track customer engagement. Using its proprietary machine learning algorithm, Eltropy identifies which prospects are most likely to convert. Sales Analyzer even features a ‘C*******’ button, which lights up to signal that it’s the right time to contact a highly engaged lead.

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The Eltropy app offers the following benefits:

  • Content management: Curate content in many file formats — videos, images, spreadsheets, PowerPoint presentations, surveys, and more. Automatic file updates eliminate version control issues. In addition, Eltropy works with several content management systems.
  • Client engagement tracking: Receive analytics on 24 data points, including when prospects have clicked on a link to content and how long they have spent reading it.
  • AI engine: Eltropy uses AI to deliver insights to sales so it can close deals faster. For example, receive a prioritized prospects list to tell you the right lead to call at the right time.
  • Compliance and security: Eltropy works with you to meet compliance regulations (e.g., FCC rules on auto-dialing). Also, unique and secure links are used when sending content to your customers and prospects.

Salesforce AppExchange provides users with a marketplace full of innovative partner solutions, enabling companies of every size and industry to foster deep connections with customers. By adding its Sales Analyzer app to AppExchange, Eltropy is creating new opportunities for users to discover how a messaging and analytics  platform can take client engagement to a new level.

Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies to sell, service, market and engage in entirely new ways. With more than 5,000 solutions, 5 million customer installs and 70,000 peer reviews, it is the most comprehensive source of cloud, mobile, social, IoT, analytics and artificial intelligence technologies for businesses.

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[To share your insights with us, please write to sghosh@martechseries.com]

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