Entropik, a leading Human Insights company, recently announced the launch of its latest feature on the Decode and Qatalyst platforms: AI-Generated Reports.
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“Traditional reporting methods in market research are often time-consuming and labor-intensive”
Historically, the market research and insights industry relied on identifying deep findings with basic consumer inputs. These inputs were usually hidden deep within interviews and survey data, and took 2-3 weeks to mine manually. However, the newly launched AI-Generated Reports allows customers to use Generative AI to mine hidden insights and transform them into presentation-ready reports with clear visualizations and in-depth analysis.
This enables brands to quickly understand consumer and user behaviour trends, enabling astute decision-making.
“Traditional reporting methods in market research are often time-consuming and labor-intensive,” said Ranjan Kumar, CEO of Entropik. “We’re thrilled to introduce our new AI-Generated Reports feature which drastically reduces these burdens by delivering high-quality, insightful reports with remarkable speed and accuracy, empowering researchers to make data-driven decisions more efficiently.”
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The AI-Generated Reports feature offers:
Effortless Reporting with Three Options:
- Create from Scratch: Maintain complete control over design and content by selecting templates, uploading custom images, and tailoring reports to specific needs.
- Create with AI, Starting with Media: Streamline report generation by choosing media from your study, generating an outline with customizable titles and themes.
- Create with AI, Starting with a Prompt: Generate reports by entering a desired prompt or research objective, or by choosing from sample prompts.
Enhanced Collaboration and Security:
AI-Generated Reports offer additional functionalities such as:
- Presentation View: Present reports directly from the Decode and Qatalyst platforms, ensuring an efficient flow of information.
- Shareable Reports: Share reports with teams through links for instant access.
- Data Encryption: Add an extra layer of security by encrypting reports for sensitive data protection.
- Downloadable Reports: Maintain offline access by downloading the report in a PPT format.
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