ETP Group is Showcasing AI-Powered Unified Commerce Solutions at Indonesia Retail Summit & Expo 2025, Jakarta, Indonesia
ETP Group is Powering Retail’s Next Big Thing with AI-Driven, Cloud-Native Solutions at IRS 2025
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Indonesia’s retail sector is entering a pivotal phase of transformation, driven by evolving consumer expectations, rapid technology adoption, and the push for integrated, omni-channel experiences. The 4th Indonesia Retail Summit & Expo (IRS) 2025 will be a major meeting point for industry leaders, innovators, and policymakers to explore the trends and solutions shaping the nation’s retail future.
ETP Group, an AI-first, SaaS company with more than 35 years of retail expertise, is proud to announce its participation as a Ruby Sponsor at IRS 2025. The event will take place from 27–28 August 2025 at Swissôtel Jakarta PIK Avenue, Indonesia, where ETP will showcase its AI-powered, cloud-native Unified Commerce Solutions at Booth F6.
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With a track record of enabling over 500 leading retail and e-Commerce brands across 17 countries, ETP Group has been instrumental in helping businesses unify their online and offline operations, optimize inventory and supply chain management, and deliver personalized customer experiences at scale.
Powering Retail’s Next Big Thing
At IRS 2025, ETP will demonstrate how its platforms help retailers tackle challenges such as fragmented operations, inconsistent customer engagement, and slow technology adoption. Visitors to Booth F6 can:
Discover ETP Unify, the flagship Unified Commerce Retail Platform offering real-time visibility across channels, inventory, and customer interactions.
Explore Ordazzle, the AI-powered e-Commerce management platform designed to streamline multi-marketplace operations and last-mile fulfillment.
Learn best practices for scaling retail operations, improving customer loyalty, and staying competitive in a fast-changing market.
ETP Group’s AI-Powered Unified Commerce Solutions: Elevating Retail and e-Commerce Performance
ETP Group’s agile, cloud-native platforms enable retailers to rapidly adapt to market shifts, meaningfully engage customers across every channel, and operate with enhanced intelligence and efficiency.
Central to this transformation is ETP Unify, the company’s flagship Unified Commerce Retail Platform. Built on the modern, modular M.A.C.H. architecture — Microservices-based, API-first, Cloud-native, and Headless — ETP Unify offers retailers an intuitive interface with real-time access to inventory, customer, and sales data. This empowers retailers to seamlessly manage both physical and digital operations from a single, unified platform, delivering a frictionless and consistent shopping experience whether customers are in-store, online, or engaging across multiple channels.
Complementing ETP Unify is Ordazzle, the company’s dedicated e-Commerce management platform. Ordazzle streamlines marketplace operations, logistics, and fulfillment, helping retailers coordinate inventory across multiple digital storefronts while optimizing last-mile logistics. In an era where speed and reliability are paramount, Ordazzle ensures that customer promises are met—on time, every time—and that operational efficiency is maximized.
The strategic value of ETP’s unified commerce approach goes beyond platform features. Retailers leveraging these solutions benefit from real-time inventory visibility, enabling faster turnover and reducing stockouts. Unified CRM and promotions management allow brands to deliver personalized experiences that foster long-term loyalty and increase customer lifetime value. Centralized product information ensures consistency across all channels, while robust order fulfillment capabilities improve customer service and minimize delays.
ETP’s AI-driven engines further boost profitability by predicting demand, automating replenishment, and identifying sales opportunities with precision. At the system level, centralized data eliminates silos, reduces redundancy, and enables teams to make agile decisions based on a single source of truth—critical for staying competitive in fast-paced market. With scalable architecture, retailers can confidently expand into new markets or channels, knowing their technology foundation is robust and future-ready.
Ultimately, ETP’s unified commerce platforms provide more than operational tools—they offer a strategic foundation for retailers to engage customers, adapt quickly, and lead with confidence in an increasingly dynamic and interconnected marketplace.
Shaping the Future of Retail in Indonesia
Indonesia’s retail industry is poised for significant growth, but success will depend on how quickly businesses adapt to digital-first, data-driven operations. ETP’s modern, modular platforms—built on scalable M.A.C.H architecture (Microservices-based, API-first, Cloud-native, and Headless)—enable retailers to operate with agility, act on real-time insights, and deliver consistent experiences across every channel.
“Our vision is to help Indonesian retailers create connected, intelligent, and customer-centric businesses,” said Naresh Ahuja, Chairman & CEO of ETP Group. “Unified commerce powered by AI isn’t just about technology—it’s about building the agility and intelligence needed to thrive in an ever-changing retail environment.”
Proven Success with Leading Indonesian Retailers
To strengthen its market position, a prominent lifestyle retailer in Indonesia with over 2,200 stores and 150 brands partnered with ETP for a digital transformation. The project was executed in three phases to overcome a fragmented technology landscape.
Initially, the retailer consolidated over 20 legacy POS solutions into a single ETP POS system to create a unified data source. This was followed by integrating ETP’s powerful promotion engine, allowing the company to deploy targeted promotions across its many brands and retail concepts while ensuring seamless financial reporting with its back-end SAP solution.
The final phase transformed the retailer into a true omni-channel operator, using ETP’s flexible architecture to seamlessly integrate its e-Commerce, CRM, and POS solutions. This provided a true omni-channel retail customer experience, centralized control over pricing and promotions, and optimized inventory. The long-standing partnership has been a resounding success, leading to improved customer loyalty and increased market share.
Another leading Indonesian retailer with more than 150 department stores has credited ETP for its key role in their digital transformation. The company attributed the project’s success not just to the technology, but to a strong collaboration and a dedicated focus on non-technical factors like people, culture, and standard operating procedures (SOPs).
The retailer’s leadership noted ETP management’s hands-on involvement and close attention to the project’s progress. The company found ETP’s solution to be ideal for its omni-channel journey, highlighting its design for both physical and online stores as a key advantage in providing a seamless customer experience. With foundational elements in place, the retailer expressed high confidence in the project’s success and is optimistic about future rollouts and developements.
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